Services

Research

Industries

About

Services

Research

Industries

About

Content Assessment

Go deep into the minds of your audience to understand how content and ads resonate.

Study Examples

Study Examples

Evaluate creative elements to maximize impact. From early-stage concepts to final execution, test content elements to refine messaging, design, and engagement before they reach audiences.

Study example

Promos & Trailers

See what drives anticipation.

Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.

Study example

Promos & Trailers

See what drives anticipation.

Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.

Study example

Promos & Trailers

See what drives anticipation.

Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.

Study example

Promos & Trailers

See what drives anticipation.

Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.

Study example

Promos & Trailers

See what drives anticipation.

Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.

Study example

Key Art

Visuals that resonate.

Test key art to determine which designs capture attention, communicate themes, and drive audience interest.

Study example

Key Art

Visuals that resonate.

Test key art to determine which designs capture attention, communicate themes, and drive audience interest.

Study example

Key Art

Visuals that resonate.

Test key art to determine which designs capture attention, communicate themes, and drive audience interest.

Study example

Key Art

Visuals that resonate.

Test key art to determine which designs capture attention, communicate themes, and drive audience interest.

Study example

Key Art

Visuals that resonate.

Test key art to determine which designs capture attention, communicate themes, and drive audience interest.

Study example

Pilot & Program

Refine before release.

Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.

Study example

Pilot & Program

Refine before release.

Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.

Study example

Pilot & Program

Refine before release.

Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.

Study example

Pilot & Program

Refine before release.

Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.

Study example

Pilot & Program

Refine before release.

Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.

Study example

Series Maintenance

Sustaining audience engagement.

Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.

Study example

Series Maintenance

Sustaining audience engagement.

Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.

Study example

Series Maintenance

Sustaining audience engagement.

Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.

Study example

Series Maintenance

Sustaining audience engagement.

Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.

Study example

Series Maintenance

Sustaining audience engagement.

Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.

Study example

Title Sequences

See what happens when content disappears—or dominates.

Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.

Study example

Title Sequences

See what happens when content disappears—or dominates.

Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.

Study example

Title Sequences

See what happens when content disappears—or dominates.

Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.

Study example

Title Sequences

See what happens when content disappears—or dominates.

Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.

Study example

Title Sequences

See what happens when content disappears—or dominates.

Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.

Study example

Logos

A strong brand identity.

Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.

Study example

Logos

A strong brand identity.

Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.

Study example

Logos

A strong brand identity.

Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.

Study example

Logos

A strong brand identity.

Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.

Study example

Logos

A strong brand identity.

Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.