Content Assessment
Go deep into the minds of your audience to understand how content and ads resonate.
Study Examples
Study Examples
Evaluate creative elements to maximize impact. From early-stage concepts to final execution, test content elements to refine messaging, design, and engagement before they reach audiences.
Study example
Promos & Trailers
See what drives anticipation.
Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.
Study example
Promos & Trailers
See what drives anticipation.
Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.
Study example
Promos & Trailers
See what drives anticipation.
Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.
Study example
Promos & Trailers
See what drives anticipation.
Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.
Study example
Promos & Trailers
See what drives anticipation.
Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.
Study example
Key Art
Visuals that resonate.
Test key art to determine which designs capture attention, communicate themes, and drive audience interest.
Study example
Key Art
Visuals that resonate.
Test key art to determine which designs capture attention, communicate themes, and drive audience interest.
Study example
Key Art
Visuals that resonate.
Test key art to determine which designs capture attention, communicate themes, and drive audience interest.
Study example
Key Art
Visuals that resonate.
Test key art to determine which designs capture attention, communicate themes, and drive audience interest.
Study example
Key Art
Visuals that resonate.
Test key art to determine which designs capture attention, communicate themes, and drive audience interest.
Study example
Pilots & Programs
Refine before release.
Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.
Study example
Pilots & Programs
Refine before release.
Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.
Study example
Pilots & Programs
Refine before release.
Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.
Study example
Pilots & Programs
Refine before release.
Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.
Study example
Pilots & Programs
Refine before release.
Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.
Study example
Series Maintenance
Sustaining audience engagement.
Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.
Study example
Series Maintenance
Sustaining audience engagement.
Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.
Study example
Series Maintenance
Sustaining audience engagement.
Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.
Study example
Series Maintenance
Sustaining audience engagement.
Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.
Study example
Series Maintenance
Sustaining audience engagement.
Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.
Study example
Title Sequences
See what happens when content disappears—or dominates.
Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.
Study example
Title Sequences
See what happens when content disappears—or dominates.
Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.
Study example
Title Sequences
See what happens when content disappears—or dominates.
Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.
Study example
Title Sequences
See what happens when content disappears—or dominates.
Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.
Study example
Title Sequences
See what happens when content disappears—or dominates.
Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.
Study example
Logos
A strong brand identity.
Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.
Study example
Logos
A strong brand identity.
Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.
Study example
Logos
A strong brand identity.
Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.
Study example
Logos
A strong brand identity.
Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.
Study example
Logos
A strong brand identity.
Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
