Content Assessment
Go deep into the minds of your audience to understand how content and ads resonate.
Evaluate creative elements to maximize impact. From early-stage concepts to final execution, test content elements to refine messaging, design, and engagement before they reach audiences.
Study example
Promos & Trailers
See what drives anticipation.
Measure audience response to trailers and promos to understand what excites viewers and fine-tune messaging for maximum engagement.
Study example
Key Art
Visuals that resonate.
Test key art to determine which designs capture attention, communicate themes, and drive audience interest.
Study example
Pilots & Programs
Refine before release.
Gather real-time feedback on pilots and programs to ensure content aligns with audience expectations and drives long-term engagement.
Study example
Series Maintenance
Sustaining audience engagement.
Track viewer reactions throughout a series to adapt storylines, character arcs, and pacing for continued success.
Study example
Title Sequences
See what happens when content disappears—or dominates.
Evaluate opening sequences to see how they set the tone, engage viewers, and contribute to a show or movie’s appeal.
Study example
Logos
A strong brand identity.
Test logos to assess memorability, visual appeal, and alignment with brand perception across different audiences.
