FAQS
Your Lumiere Platform
Get to know our audience insights engine, Lumiere.
What is Lumiere?
Lumiere is a video intelligence platform that lets you collect in-the-moment viewer reactions and structured feedback on content. It's used by brands and advertisers, networks, studios, and streamers to test everything from trailers and ads to pilots and sponsorships.
How does Lumiere capture audience feedback?
Lumiere includes a suite of interactive feedback tools—like emoji reactions, hotspot questions, and AI-powered Conversations—so you can collect both qualitative and quantitative insights as viewers watch.
Do viewers know they're participating in research?
Yes. Viewers opt-in and give their consent to participate in Lumiere studies. We design them to feel intuitive and engaging, but viewers know they're giving feedback on content.
Can I use Lumiere for brand tracking or longitudinal studies?
Absolutely. You can set up Lumiere Channels for multi-video testing, compare audiences over time, or mix persistent and prompted feedback tools depending on your goals.
How can I share or repurpose study results from Lumiere?
Lumiere makes it easy to turn insights into assets your whole team can use. You can output small sections of data or full study summaries in multiple formats, including:
Interactive dashboard access
PNGs of visualized data (with layered recording options)
Shareable GIFs of key moments
CSV files of raw data
Whether you're prepping a report, building a deck, or sharing quick takeaways—Lumiere helps you move fast and look smart doing it.
Can I send Lumiere dashboards to team members and / or clients?
Yes! You can share dashboard links with anyone on your team or with clients, giving them direct access to the insights in Lumiere.
FAQS
Study Types & Services
Create smarter studies with expert-backed study design, flexible tools, and step-by-step guidance.
What types of research does Latitude offer?
We specialize in content assessment, ad and brand testing, and strategic audience research. Whether you're testing a new promo, refining positioning, or measuring brand lift, we’ll help you design the right study.
How do I add Lumiere to my study?
All Latitude studies are powered by Lumiere, our interactive video insights platform. We use it to quickly immerse people in your content and gather in-the-moment reactions and behavioral insights at the same time. We’ve honed our research techniques from years of working with clients. For more complex or multi-method research, our strategy and research experts can design and execute custom studies tailored to your business needs.
Can I combine different Lumiere feedback modes in one project?
Yes! Many of our clients run their studies with different feedback modes—like combining persistent comments and slider ratings with Lumiere AI Conversations for brand lift measurement—to get both emotional response and strategic clarity. For even more complex insights we also have Lumiere Channels spaces. Lumiere Channels are customizable, immersive spaces where viewers engage with curated content by choice—unlocking deeper behavioral insights that enhance traditional self-reported feedback.
FAQS
Working With Latitude
Work with a team who’s in it with you—we can be your strategic partners from project kickoff to final delivery.
Do you offer help interpreting results?
Yes. Projects come with expert insights, including a research report with strategic recommendations, visual summaries, and the option to present findings to stakeholders.
How do I get started?
Reach out via our contact page or book a demo. We’ll talk through your goals and show you how Lumiere or a custom study can deliver the insights you need.
What makes Latitude different from other insights companies?
We blend expert research services with an advanced platform—so you’re not choosing between rigor and speed. Our clients also value our collaborative, creative approach and deep experience across media, tech, and entertainment.
Clients
Companies across the globe choose Latitude to help them identify and grow around new opportunities in an increasingly connected world.
