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About

Lumiere Channels

Lumiere Channels

Lumiere Channels

Where audiences engage, and insights emerge

Where audiences engage, and insights emerge

Where audiences engage, and insights emerge

Real behavioral data meets attitudinal feedback, giving content creators and advertisers a deeper understanding of audience engagement.

Track what viewers choose to watch, how they interact, and what resonates, all within a customized content space.

Real behavioral data meets attitudinal feedback, giving content creators and advertisers a deeper understanding of audience engagement.

Track what viewers choose to watch, how they interact, and what resonates, all within a customized content space.

Real behavioral data meets attitudinal feedback, giving content creators and advertisers a deeper understanding of audience engagement.

Track what viewers choose to watch, how they interact, and what resonates, all within a customized content space.

DESIGN YOUR CHANNEL

Customizable content spaces

MULTI-FORMAT TESTING

Compare across different content types

Test trailers, ads, promos, and long-form content side by side, seeing how different formats impact engagement and brand perception.

Lumiere's advanced analysis cards and metrics

Lumiere Channels

Viewers choose, you learn

Lumiere Channels aren’t just a testing space—they’re a real-world environment where audiences choose to interact with content, providing organic behavioral insights enhancing feedback.

Lumiere's advanced analysis cards and metrics

Lumiere Channels

Viewers choose, you learn

Lumiere Channels aren’t just a testing space—they’re a real-world environment where audiences choose to interact with content, providing organic behavioral insights enhancing feedback.

Lumiere's advanced analysis cards and metrics

Lumiere Channels

Viewers choose, you learn

Lumiere Channels aren’t just a testing space—they’re a real-world environment where audiences choose to interact with content, providing organic behavioral insights enhancing feedback.

Lumiere's advanced analysis cards and metrics

Lumiere Channels

Viewers choose, you learn

Lumiere Channels aren’t just a testing space—they’re a real-world environment where audiences choose to interact with content, providing organic behavioral insights enhancing feedback.

Lumiere's advanced analysis cards and metrics

Lumiere Channels

Viewers choose, you learn

Lumiere Channels aren’t just a testing space—they’re a real-world environment where audiences choose to interact with content, providing organic behavioral insights enhancing feedback.

Translated Lumiere questions in various languages

TURN DATA INTO STRATEGY

Translate Audience Behavior into Clear Next Steps for Your Brand

Directing and production materials

BEHAVIORIAL INSIGHTS

Track what viewers actually do

Pair what people do with what they say. See how audiences naturally engage with your content—what they watch, skip, or rewatch—giving you a clearer picture of what resonates.

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.