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Audience Strategy

SEE WHERE YOUR AUDIENCE CAN GROW

Study Examples

Study Examples

Understanding your audience isn’t just about who they are—it’s about what they value, how they respond, and where there’s room to grow. Our research solutions help you uncover the motivations, preferences, and opportunities that inform smarter, more strategic decisions across content, branding, and marketing.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.