Study Examples
Study Examples
Understanding your audience isn’t just about who they are—it’s about what they value, how they respond, and where there’s room to grow. Our research solutions help you uncover the motivations, preferences, and opportunities that inform smarter, more strategic decisions across content, branding, and marketing.
Study example
Audience Value
Know your most valuable viewers.
Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.
Study example
Audience Value
Know your most valuable viewers.
Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.
Study example
Audience Value
Know your most valuable viewers.
Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.
Study example
Audience Value
Know your most valuable viewers.
Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.
Study example
Audience Value
Know your most valuable viewers.
Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.
Study example
Creative Best Practices
Back creative decisions with data.
Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.
Study example
Creative Best Practices
Back creative decisions with data.
Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.
Study example
Creative Best Practices
Back creative decisions with data.
Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.
Study example
Creative Best Practices
Back creative decisions with data.
Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.
Study example
Creative Best Practices
Back creative decisions with data.
Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.
Study example
Positioning
Test what your audience believes.
Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.
Study example
Positioning
Test what your audience believes.
Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.
Study example
Positioning
Test what your audience believes.
Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.
Study example
Positioning
Test what your audience believes.
Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.
Study example
Positioning
Test what your audience believes.
Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.
Study example
Expansion Opportunities
Spot where your audience could grow.
Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.
Study example
Expansion Opportunities
Spot where your audience could grow.
Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.
Study example
Expansion Opportunities
Spot where your audience could grow.
Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.
Study example
Expansion Opportunities
Spot where your audience could grow.
Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.
Study example
Expansion Opportunities
Spot where your audience could grow.
Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.
Study example
Deprivation & Immersion
See what happens when content disappears—or dominates.
Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.
Study example
Deprivation & Immersion
See what happens when content disappears—or dominates.
Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.
Study example
Deprivation & Immersion
See what happens when content disappears—or dominates.
Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.
Study example
Deprivation & Immersion
See what happens when content disappears—or dominates.
Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.
Study example
Deprivation & Immersion
See what happens when content disappears—or dominates.
Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.
Study example
Mini-Panels
Track audience attitudes over time.
Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.
Study example
Mini-Panels
Track audience attitudes over time.
Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.
Study example
Mini-Panels
Track audience attitudes over time.
Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.
Study example
Mini-Panels
Track audience attitudes over time.
Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.
Study example
Mini-Panels
Track audience attitudes over time.
Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
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TV + Streaming
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The Value of NFL Talent in Advertising
wicked-movie-audience-insights
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Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
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derry-girls
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Derry Girls
opening-sequences
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A Case Study of Skippability
brave-new-world-apple-visionpro
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A Case Study on the Launch Video
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Moo Deng's Viral Success: What It Means for Brand Strategy
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wicked-movie-audience-insights
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Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
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the-changing-face-of-the-news
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A Case Study of Skippability
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A Case Study on the Launch Video
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Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
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funny-fight-scene-moments
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Funny Fight Scene Moments
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TV + Streaming
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and-the-award-for-best-trailer-goes-to
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And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
