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Audience Strategy

SEE WHERE YOUR AUDIENCE CAN GROW

Study Examples

Study Examples

Understanding your audience isn’t just about who they are—it’s about what they value, how they respond, and where there’s room to grow. Our research solutions help you uncover the motivations, preferences, and opportunities that inform smarter, more strategic decisions across content, branding, and marketing.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Positioning

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

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TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.