Audience Strategy

SEE WHERE YOUR AUDIENCE CAN GROW

Study Examples

Study Examples

Understanding your audience isn’t just about who they are—it’s about what they value, how they respond, and where there’s room to grow. Our research solutions help you uncover the motivations, preferences, and opportunities that inform smarter, more strategic decisions across content, branding, and marketing.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Audience Value

Know your most valuable viewers.

Identify which audience segments contribute the most to your brand objectives—then tailor strategies that deliver more value and retention.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Creative Best Practices

Back creative decisions with data.

Compare multiple versions of content to determine which elements resonate most, helping refine messaging, tone, visuals, and storytelling for target audiences.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Positioning Studies

Test what your audience believes.

Gauge how your content, brand, or campaign is perceived across audiences to inform strategic positioning, differentiation, and communication tactics.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Expansion Opportunities

Spot where your audience could grow.

Uncover high-potential audiences or adjacent fandoms that could be activated through targeted messaging or partnerships.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Deprivation & Immersion

See what happens when content disappears—or dominates.

Measure how removing or deeply embedding content affects viewer experience, helping pinpoint content value and saturation points.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Study example

Mini-Panels

Track audience attitudes over time.

Follow the same group of viewers through multiple touchpoints to monitor shifts in perception, impact of exposure, and longer-term brand effects.

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.