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Insights from Latitude’s Analysts, with a little help from Lumiere

Insights from Latitude’s Analysts, with a little help from Lumiere

Insights from Latitude’s Analysts, with a little help from Lumiere

Insights from Latitude’s Analysts, with a little help from Lumiere

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

How Lumiere Measured Fandom During the NBA Finals

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

How Lumiere Measured Fandom During the NBA Finals

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

How Lumiere Measured Fandom During the NBA Finals

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

How Lumiere Measured Fandom During the NBA Finals

Content Testing
Research Best Practices
Advertising, Branding & Sponsorships
Audience Strategy
Custom Research & Strategy
Latitude Cares Partnerships
Content Testing
Research Best Practices
Advertising, Branding & Sponsorships
Audience Strategy
Custom Research & Strategy
Latitude Cares Partnerships
Content Testing
Research Best Practices
Advertising, Branding & Sponsorships
Audience Strategy
Custom Research & Strategy
Latitude Cares Partnerships

28-years-later-content-study

Content Testing

28 Years Later

Sci Fi

Two men watching content on a smartphone together

advertising-and-digital-fluency

Research Best Practices

Advertising & Digital Fluency

Advertising

Image from The Princess Bride

funny-fight-scene-moments

Custom Research & Strategy

Finessing a Funny Fight Scene Moment

Best Pictures

Street sign showcasing popular streaming platforms

streaming-service-futures

Custom Research & Strategy

Streaming Service Futures

TV + Streaming

Two Oscar trophies perched on a desk

and-the-award-for-best-trailer-goes-to

Content Testing

And the award for best trailer goes to…

Best Pictures

Moo Deng the baby hippo getting a bath

viral-moo-deng-brand-lift-study

Research Best Practices

Measuring the Impact of Viral Content

Brand Lift Study

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

nfl-talent-in-advertising

Advertising, Branding & Sponsorships

The Value of NFL Talent in Advertising

Sports

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

wicked-movie-audience-insights

Content Testing

What Fans Think About Wicked

Best Pictures

A basketball court in a bright arena

dissecting-the-classic-sports-moment-a-march-madness-case-study

Content Testing

Dissecting the Classic Sports Moment

Sports

A news room with many TV and Computer screens

the-changing-face-of-the-news

Content Testing

The Changing Face of the News

News

Poster of Yellowstone. Man holding a shovel looks down from a hill.

growing-yellowstones-audience

Content Testing

Growing Yellowstone’s Audience

TV + Streaming

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

understanding-hispanic-news-viewership

Audience Strategy

Understanding Hispanic News Viewership

News

Harry and Sally (When Harry met Sally) standing in Central Park

how-to-end-a-rom-com-right

Content Testing

How to End a Rom-Com Right

Rom-Coms

A Man and Woman embrace. From Loving (2016)

on-screen-black-women-in-us-history

Advertising, Branding & Sponsorships

On Screen: Black Women in US History

Biopics

Main characters from Dairy Girls (2018)

derry-girls

Audience Strategy

Travels in the Streaming World

TV + Streaming

A TV showing a "Skip intro" button with a user clicking a remote to select it

opening-sequences

Research Best Practices

Is It Time to Kill the Opening Sequence?

TV + Streaming

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

brave-new-world-apple-visionpro

Advertising, Branding & Sponsorships

Launching into a Brave New World, with Apple Vision Pro

Advertising

Daenerys Targaryen in Game of Thrones (2011)

on-screen-women-in-leadership

Advertising, Branding & Sponsorships

On Screen: Women in Leadership

Political Fiction

Dr. Dana Scully from The X-Files looks at MRI images

elevating-images-of-women-in-science

Advertising, Branding & Sponsorships

Elevating Images of Women in Science

Sci Fi

A family pose for a photo  in CODA (2022)

2022-best-picture-nominees

Custom Research & Strategy

Best Picture Nominees Opening Scenes

Best Pictures

Poster from 30 Coints featuring 5 main characters

30-coins

Content Testing

Travels in the Streaming World

Best Pictures

28-years-later-content-study

Content Testing

28 Years Later

Sci Fi

Two men watching content on a smartphone together

advertising-and-digital-fluency

Research Best Practices

Advertising & Digital Fluency

Advertising

Image from The Princess Bride

funny-fight-scene-moments

Custom Research & Strategy

Finessing a Funny Fight Scene Moment

Best Pictures

Street sign showcasing popular streaming platforms

streaming-service-futures

Custom Research & Strategy

Streaming Service Futures

TV + Streaming

Two Oscar trophies perched on a desk

and-the-award-for-best-trailer-goes-to

Content Testing

And the award for best trailer goes to…

Best Pictures

Moo Deng the baby hippo getting a bath

viral-moo-deng-brand-lift-study

Research Best Practices

Measuring the Impact of Viral Content

Brand Lift Study

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

nfl-talent-in-advertising

Advertising, Branding & Sponsorships

The Value of NFL Talent in Advertising

Sports

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

wicked-movie-audience-insights

Content Testing

What Fans Think About Wicked

Best Pictures

A basketball court in a bright arena

dissecting-the-classic-sports-moment-a-march-madness-case-study

Content Testing

Dissecting the Classic Sports Moment

Sports

A news room with many TV and Computer screens

the-changing-face-of-the-news

Content Testing

The Changing Face of the News

News

Poster of Yellowstone. Man holding a shovel looks down from a hill.

growing-yellowstones-audience

Content Testing

Growing Yellowstone’s Audience

TV + Streaming

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

understanding-hispanic-news-viewership

Audience Strategy

Understanding Hispanic News Viewership

News

Harry and Sally (When Harry met Sally) standing in Central Park

how-to-end-a-rom-com-right

Content Testing

How to End a Rom-Com Right

Rom-Coms

A Man and Woman embrace. From Loving (2016)

on-screen-black-women-in-us-history

Advertising, Branding & Sponsorships

On Screen: Black Women in US History

Biopics

Main characters from Dairy Girls (2018)

derry-girls

Audience Strategy

Travels in the Streaming World

TV + Streaming

A TV showing a "Skip intro" button with a user clicking a remote to select it

opening-sequences

Research Best Practices

Is It Time to Kill the Opening Sequence?

TV + Streaming

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

brave-new-world-apple-visionpro

Advertising, Branding & Sponsorships

Launching into a Brave New World, with Apple Vision Pro

Advertising

Daenerys Targaryen in Game of Thrones (2011)

on-screen-women-in-leadership

Advertising, Branding & Sponsorships

On Screen: Women in Leadership

Political Fiction

Dr. Dana Scully from The X-Files looks at MRI images

elevating-images-of-women-in-science

Advertising, Branding & Sponsorships

Elevating Images of Women in Science

Sci Fi

A family pose for a photo  in CODA (2022)

2022-best-picture-nominees

Custom Research & Strategy

Best Picture Nominees Opening Scenes

Best Pictures

Poster from 30 Coints featuring 5 main characters

30-coins

Content Testing

Travels in the Streaming World

Best Pictures

28-years-later-content-study

Content Testing

28 Years Later

Sci Fi

Two men watching content on a smartphone together

advertising-and-digital-fluency

Research Best Practices

Advertising & Digital Fluency

Advertising

Image from The Princess Bride

funny-fight-scene-moments

Custom Research & Strategy

Finessing a Funny Fight Scene Moment

Best Pictures

Street sign showcasing popular streaming platforms

streaming-service-futures

Custom Research & Strategy

Streaming Service Futures

TV + Streaming

Two Oscar trophies perched on a desk

and-the-award-for-best-trailer-goes-to

Content Testing

And the award for best trailer goes to…

Best Pictures

Moo Deng the baby hippo getting a bath

viral-moo-deng-brand-lift-study

Research Best Practices

Measuring the Impact of Viral Content

Brand Lift Study

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

nfl-talent-in-advertising

Advertising, Branding & Sponsorships

The Value of NFL Talent in Advertising

Sports

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

wicked-movie-audience-insights

Content Testing

What Fans Think About Wicked

Best Pictures

A basketball court in a bright arena

dissecting-the-classic-sports-moment-a-march-madness-case-study

Content Testing

Dissecting the Classic Sports Moment

Sports

A news room with many TV and Computer screens

the-changing-face-of-the-news

Content Testing

The Changing Face of the News

News

Poster of Yellowstone. Man holding a shovel looks down from a hill.

growing-yellowstones-audience

Content Testing

Growing Yellowstone’s Audience

TV + Streaming

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

understanding-hispanic-news-viewership

Audience Strategy

Understanding Hispanic News Viewership

News

Harry and Sally (When Harry met Sally) standing in Central Park

how-to-end-a-rom-com-right

Content Testing

How to End a Rom-Com Right

Rom-Coms

A Man and Woman embrace. From Loving (2016)

on-screen-black-women-in-us-history

Advertising, Branding & Sponsorships

On Screen: Black Women in US History

Biopics

Main characters from Dairy Girls (2018)

derry-girls

Audience Strategy

Travels in the Streaming World

TV + Streaming

A TV showing a "Skip intro" button with a user clicking a remote to select it

opening-sequences

Research Best Practices

Is It Time to Kill the Opening Sequence?

TV + Streaming

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

brave-new-world-apple-visionpro

Advertising, Branding & Sponsorships

Launching into a Brave New World, with Apple Vision Pro

Advertising

Daenerys Targaryen in Game of Thrones (2011)

on-screen-women-in-leadership

Advertising, Branding & Sponsorships

On Screen: Women in Leadership

Political Fiction

Dr. Dana Scully from The X-Files looks at MRI images

elevating-images-of-women-in-science

Advertising, Branding & Sponsorships

Elevating Images of Women in Science

Sci Fi

A family pose for a photo  in CODA (2022)

2022-best-picture-nominees

Custom Research & Strategy

Best Picture Nominees Opening Scenes

Best Pictures

Poster from 30 Coints featuring 5 main characters

30-coins

Content Testing

Travels in the Streaming World

Best Pictures

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Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.