Sports research with lumiere

Sports research with lumiere

Sports research with lumiere

Uncover What Fuels Sports Fandom

Uncover What Fuels Sports Fandom

Uncover What Fuels Sports Fandom

Lumiere makes it easy to test sports content, campaigns, and partnerships to reveal what really drives viewer engagement, sentiment, and behavior.

Lumiere makes it easy to test sports content, campaigns, and partnerships to reveal what really drives viewer engagement, sentiment, and behavior.

Results from Latitude's Shohei Ohtani case study in Lumiere

Fan Engagement and Content Testing

Fan Engagement and Content Testing

Test promos, highlight reels, original series, and behind-the-scenes content to see what connects. Whether it's a pre-roll ad, docuseries pilot, or in-game feature, Lumiere shows what audiences feel, say, and remember.

Test promos, highlight reels, original series, and behind-the-scenes content to see what connects. Whether it's a pre-roll ad, docuseries pilot, or in-game feature, Lumiere shows what audiences feel, say, and remember.

Lumiere Analysis Dashboard showing our NFL Ads case study

Sponsorship & Brand Integration Measurement

Sponsorship & Brand Integration Measurement

Evaluate how sponsorships, logo placements, and co-branded campaigns land with fans. Lumiere can reveal whether your brand moment truly breaks through—and why.

Evaluate how sponsorships, logo placements, and co-branded campaigns land with fans. Lumiere can reveal whether your brand moment truly breaks through—and why.

Smarter Sports Research, Designed for Today's Fan

From ad campaigns to athlete-driven content, Lumiere helps brands, leagues, and partners unlock real-time fan feedback and strategic business insights.

Smarter Sports Research, Designed for Today's Fan

From ad campaigns to athlete-driven content, Lumiere helps brands, leagues, and partners unlock real-time fan feedback and strategic business insights.

In-the-Moment Reactions

In-the-Moment Reactions

Capture emotional highs, turning points, and real-time feedback using emoji reactions and sentiment tags embedded directly in the video.

Open-Ended Conversations

Open-Ended Conversations

Let fans speak in their own words. Lumiere’s AI organizes unstructured comments into themes, helping you identify what matters most.

Behavioral + Self-Reported Insight

Behavioral + Self-Reported Insight

Lumiere Channels track what fans choose to watch and pair it with interactive survey responses—giving you a full view of attention, intent, and impact.

Trusted by leaders and innovators in media & technology

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.