Sports research with lumiere
Sports research with lumiere
Sports research with lumiere
Uncover What Fuels Sports Fandom
Uncover What Fuels Sports Fandom
Uncover What Fuels Sports Fandom
Lumiere makes it easy to test sports content, campaigns, and partnerships to reveal what really drives viewer engagement, sentiment, and behavior.
Lumiere makes it easy to test sports content, campaigns, and partnerships to reveal what really drives viewer engagement, sentiment, and behavior.

Fan Engagement and Content Testing
Fan Engagement and Content Testing
Test promos, highlight reels, original series, and behind-the-scenes content to see what connects. Whether it's a pre-roll ad, docuseries pilot, or in-game feature, Lumiere shows what audiences feel, say, and remember.
Test promos, highlight reels, original series, and behind-the-scenes content to see what connects. Whether it's a pre-roll ad, docuseries pilot, or in-game feature, Lumiere shows what audiences feel, say, and remember.

Sponsorship & Brand Integration Measurement
Sponsorship & Brand Integration Measurement
Evaluate how sponsorships, logo placements, and co-branded campaigns land with fans. Lumiere can reveal whether your brand moment truly breaks through—and why.
Evaluate how sponsorships, logo placements, and co-branded campaigns land with fans. Lumiere can reveal whether your brand moment truly breaks through—and why.
Smarter Sports Research, Designed for Today's Fan
From ad campaigns to athlete-driven content, Lumiere helps brands, leagues, and partners unlock real-time fan feedback and strategic business insights.
Click to Play the Live Demo
Smarter Sports Research, Designed for
Today's Fan.
From ad campaigns to athlete-driven content, Lumiere helps brands, leagues, and partners unlock real-time fan feedback and strategic business insights.
See how Lumiere captures fan feedback by trying out the live demo.
In-the-Moment Reactions
In-the-Moment Reactions
Capture emotional highs, turning points, and real-time feedback using emoji reactions and sentiment tags embedded directly in the video.
Open-Ended Conversations
Open-Ended Conversations
Let fans speak in their own words. Lumiere’s AI organizes unstructured comments into themes, helping you identify what matters most.
Behavioral + Self-Reported Insight
Behavioral + Self-Reported Insight
Lumiere Channels track what fans choose to watch and pair it with interactive survey responses—giving you a full view of attention, intent, and impact.
Trusted by leaders and innovators in media & technology
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
joker-folie-à-deux

Musicals
What Trailer Testing Can Reveal
transformers-one

Best Pictures
What Audiences Think About the New Look
nba-finals-2025

Sports
Testing Sports Fandom
28-years-later-content-study

Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency

Advertising
Hulu and the modern audience
funny-fight-scene-moments

Best Pictures
Funny Fight Scene Moments
streaming-service-futures

TV + Streaming
Streaming Service Futures
nfl-talent-in-advertising

Sports
The Value of NFL Talent in Advertising
viral-moo-deng-brand-lift-study

Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
wicked-movie-audience-insights

Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news

News
The Changing Face of the News
growing-yellowstones-audience

TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership

News
UNIVISION and Hispanic News Coverage
how-to-end-a-rom-com-right

Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history

Biopics
On Screen: Black Women in US History
derry-girls

TV + Streaming
Derry Girls
opening-sequences

TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro

Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership

Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science

Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees

Best Pictures
Best Picture Nominees Opening Scenes
joker-folie-à-deux

Musicals
What Trailer Testing Can Reveal
transformers-one

Best Pictures
What Audiences Think About the New Look
nba-finals-2025

Sports
Testing Sports Fandom
28-years-later-content-study

Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency

Advertising
Hulu and the modern audience
funny-fight-scene-moments

Best Pictures
Funny Fight Scene Moments
streaming-service-futures

TV + Streaming
Streaming Service Futures
nfl-talent-in-advertising

Sports
The Value of NFL Talent in Advertising
viral-moo-deng-brand-lift-study

Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
wicked-movie-audience-insights

Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news

News
The Changing Face of the News
growing-yellowstones-audience

TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership

News
UNIVISION and Hispanic News Coverage
how-to-end-a-rom-com-right

Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history

Biopics
On Screen: Black Women in US History
derry-girls

TV + Streaming
Derry Girls
opening-sequences

TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro

Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership

Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science

Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees

Best Pictures
Best Picture Nominees Opening Scenes
joker-folie-à-deux

Musicals
What Trailer Testing Can Reveal
transformers-one

Best Pictures
What Audiences Think About the New Look
nba-finals-2025

Sports
Testing Sports Fandom
28-years-later-content-study

Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency

Advertising
Hulu and the modern audience
funny-fight-scene-moments

Best Pictures
Funny Fight Scene Moments
streaming-service-futures

TV + Streaming
Streaming Service Futures
nfl-talent-in-advertising

Sports
The Value of NFL Talent in Advertising
viral-moo-deng-brand-lift-study

Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
wicked-movie-audience-insights

Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news

News
The Changing Face of the News
growing-yellowstones-audience

TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership

News
UNIVISION and Hispanic News Coverage
how-to-end-a-rom-com-right

Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history

Biopics
On Screen: Black Women in US History
derry-girls

TV + Streaming
Derry Girls
opening-sequences

TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro

Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership

Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science

Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees

Best Pictures
Best Picture Nominees Opening Scenes
joker-folie-à-deux

Musicals
What Trailer Testing Can Reveal
transformers-one

Best Pictures
What Audiences Think About the New Look
nba-finals-2025

Sports
Testing Sports Fandom
28-years-later-content-study

Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency

Advertising
Hulu and the modern audience
funny-fight-scene-moments

Best Pictures
Funny Fight Scene Moments
streaming-service-futures

TV + Streaming
Streaming Service Futures
nfl-talent-in-advertising

Sports
The Value of NFL Talent in Advertising
viral-moo-deng-brand-lift-study

Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
wicked-movie-audience-insights

Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news

News
The Changing Face of the News
growing-yellowstones-audience

TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership

News
UNIVISION and Hispanic News Coverage
how-to-end-a-rom-com-right

Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history

Biopics
On Screen: Black Women in US History
derry-girls

TV + Streaming
Derry Girls
opening-sequences

TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro

Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership

Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science

Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees

Best Pictures
Best Picture Nominees Opening Scenes

Looking for smarter research?
We’re here to help you ask better questions—and get better answers.

Looking for smarter research?
We’re here to help you ask better questions—and get better answers.

Looking for smarter research?
We’re here to help you ask better questions—and get better answers.

Looking for smarter research?
We’re here to help you ask better questions—and get better answers.