Sports research with lumiere

Sports research with lumiere

Sports research with lumiere

Uncover What Fuels Sports Fandom

Uncover What Fuels Sports Fandom

Uncover What Fuels Sports Fandom

Lumiere makes it easy to test sports content, campaigns, and partnerships to reveal what really drives viewer engagement, sentiment, and behavior.

Lumiere makes it easy to test sports content, campaigns, and partnerships to reveal what really drives viewer engagement, sentiment, and behavior.

Results from Latitude's Shohei Ohtani case study in Lumiere

Fan Engagement and Content Testing

Fan Engagement and Content Testing

Test promos, highlight reels, original series, and behind-the-scenes content to see what connects. Whether it's a pre-roll ad, docuseries pilot, or in-game feature, Lumiere shows what audiences feel, say, and remember.

Test promos, highlight reels, original series, and behind-the-scenes content to see what connects. Whether it's a pre-roll ad, docuseries pilot, or in-game feature, Lumiere shows what audiences feel, say, and remember.

Lumiere Analysis Dashboard showing our NFL Ads case study

Sponsorship & Brand Integration Measurement

Sponsorship & Brand Integration Measurement

Evaluate how sponsorships, logo placements, and co-branded campaigns land with fans. Lumiere can reveal whether your brand moment truly breaks through—and why.

Evaluate how sponsorships, logo placements, and co-branded campaigns land with fans. Lumiere can reveal whether your brand moment truly breaks through—and why.

Smarter Sports Research, Designed for Today's Fan

From ad campaigns to athlete-driven content, Lumiere helps brands, leagues, and partners unlock real-time fan feedback and strategic business insights.

Click to Play the Live Demo

Smarter Sports Research, Designed for

Today's Fan.


From ad campaigns to athlete-driven content, Lumiere helps brands, leagues, and partners unlock real-time fan feedback and strategic business insights.


See how Lumiere captures fan feedback by trying out the live demo.

In-the-Moment Reactions

In-the-Moment Reactions

Capture emotional highs, turning points, and real-time feedback using emoji reactions and sentiment tags embedded directly in the video.

Open-Ended Conversations

Open-Ended Conversations

Let fans speak in their own words. Lumiere’s AI organizes unstructured comments into themes, helping you identify what matters most.

Behavioral + Self-Reported Insight

Behavioral + Self-Reported Insight

Lumiere Channels track what fans choose to watch and pair it with interactive survey responses—giving you a full view of attention, intent, and impact.

Trusted by leaders and innovators in media & technology

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

joker-folie-à-deux

Musicals

What Trailer Testing Can Reveal

transformers-one

Best Pictures

What Audiences Think About the New Look

nba-finals-2025

Sports

Testing Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu and the modern audience

funny-fight-scene-moments

Rock paper Scissor

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION and Hispanic News Coverage

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Women in leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

a female doctor looks at x-ray images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

joker-folie-à-deux

Musicals

What Trailer Testing Can Reveal

transformers-one

Best Pictures

What Audiences Think About the New Look

nba-finals-2025

Sports

Testing Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu and the modern audience

funny-fight-scene-moments

Rock paper Scissor

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION and Hispanic News Coverage

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Women in leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

a female doctor looks at x-ray images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

joker-folie-à-deux

Musicals

What Trailer Testing Can Reveal

transformers-one

Best Pictures

What Audiences Think About the New Look

nba-finals-2025

Sports

Testing Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu and the modern audience

funny-fight-scene-moments

Rock paper Scissor

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION and Hispanic News Coverage

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Women in leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

a female doctor looks at x-ray images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

joker-folie-à-deux

Musicals

What Trailer Testing Can Reveal

transformers-one

Best Pictures

What Audiences Think About the New Look

nba-finals-2025

Sports

Testing Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu and the modern audience

funny-fight-scene-moments

Rock paper Scissor

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION and Hispanic News Coverage

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Women in leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

a female doctor looks at x-ray images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.