Lumiere goes beyond traditional brand lift and tracked metrics to uncover the why behind impact. Produce better brand creative and uncover real-world outcomes in real-time.
Ad & Creative Evaluation
Test your creative campaigns, individual ads, integrated and sponsored content, and more to see what resonates amongst key audiences. Whether you need a post-campaign read, a pre-campaign spot check on certain elements, and anywhere in-between, Lumiere gives you actionable, predictive learnings.
Audience Segmentation
Whether you have your own internal panels, passively tracked audience segments, or need Latitude to access viewers, Lumiere can go wherever your audience is.
Behavioral Campaign Insights
Pair real behavioral data with interactive questions for a view of full campaign impact, ad resonance, and thematic + creative hierarchy.
Visual Feedback
Spatial tracking allows you to showcase that your integrated branding and sponsorships opportunities are standing out within a cluttered environment.
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