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About

BRAND INSIGHTS WITH LUMIERE

BRAND INSIGHTS WITH LUMIERE

BRAND INSIGHTS WITH LUMIERE

Actionable Brand Insights, Reimagined

Actionable Brand Insights, Reimagined

Actionable Brand Insights, Reimagined

Lumiere allows you see why people are engaging with your brand, down to the messaging and campaigns that are moving the needle across the funnel.

Lumiere allows you see why people are engaging with your brand, down to the messaging and campaigns that are moving the needle across the funnel.

DISCOVER YOUR BRAND IMPACT

DISCOVER YOUR BRAND IMPACT

DISCOVER YOUR BRAND IMPACT

Brand Research for the Connected World

Brand Research for the Connected World

Lumiere goes beyond traditional brand lift and tracked metrics to uncover the why behind impact. Produce better brand creative and uncover real-world outcomes in real-time.

Ad & Creative Evaluation

Test your creative campaigns, individual ads, integrated and sponsored content, and more to see what resonates amongst key audiences. Whether you need a post-campaign read, a pre-campaign spot check on certain elements, and anywhere in-between, Lumiere gives you actionable, predictive learnings.

Audience Segmentation

Whether you have your own internal panels, passively tracked audience segments, or need Latitude to access viewers, Lumiere can go wherever your audience is.

Behavioral Campaign Insights

Pair real behavioral data with interactive questions for a view of full campaign impact, ad resonance, and thematic + creative hierarchy.

Visual Feedback

Spatial tracking allows you to showcase that your integrated branding and sponsorships opportunities are standing out within a cluttered environment.

Trusted by leaders and innovators in media & technology

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.