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Research

Industries

About

Lumiere's Interactive Feedback Modes

Lumiere's Interactive Feedback Modes

Lumiere's Interactive Feedback Modes

Explore the audience input modes

Explore the audience input modes

Explore the audience input modes

Ask better questions, get better answers—know if your content will work with enhanced audience measurement and feedback options.

Ask better questions, get better answers—know if your content will work with enhanced audience measurement and feedback options.

Ask better questions, get better answers—know if your content will work with enhanced audience measurement and feedback options.

Persistent Feedback

Always-On Viewer-Initiated Reactions

Lumiere’s unprompted, persistent data collection traces spontaneous, second-by-second feedback from viewers. People just click on the video to leave feedback.

Feedback mode

Hotspot Questions

Lumiere's conversations feature

Feedback mode

Conversations

Turn your study into a dynamic conversation between viewers, their feedback, and your AI-powered goals.

Lumiere's conversations feature

Feedback mode

Conversations

Turn your study into a dynamic conversation between viewers, their feedback, and your AI-powered goals.

Lumiere's conversations feature

Feedback mode

Conversations

Turn your study into a dynamic conversation between viewers, their feedback, and your AI-powered goals.

Lumiere's conversations feature

Feedback mode

Conversations

Turn your study into a dynamic conversation between viewers, their feedback, and your AI-powered goals.

Prompted Feedback

Timed Reactions via Structured Questions

Lumiere captures viewers’ directed reactions at precise moments. We prompt people to leave feedback at pre-set times.

Feedback mode

Ratings

Lumiere's emoji reaction metrics

Feedback mode

Emoji Reactions

Lumiere's emoji reaction metrics

Feedback mode

Emoji Reactions

Lumiere's emoji reaction metrics

Feedback mode

Emoji Reactions

Lumiere's emoji reaction metrics

Feedback mode

Emoji Reactions

International Support

Multi-language Surveys

Lumiere dynamically translates surveys and conversations so you can speak with your viewers wherever they are in the world.

Testimonial

“The team really outdid themselves with this one..looks incredible at first glance.”

Amazon

Testimonial

“The team really outdid themselves with this one..looks incredible at first glance.”

Amazon

Testimonial

“The team really outdid themselves with this one..looks incredible at first glance.”

Amazon

Testimonial

“The team really outdid themselves with this one..looks incredible at first glance.”

Amazon

Testimonial

“The team really outdid themselves with this one..looks incredible at first glance.”

Amazon

Feedback mode

Multiple Choice Questions

Trusted by leaders and innovators in media & technology

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.