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Services

Research

Industries

About

Advertising & Branding

MAKE CONFIDENT ADVERTISING DECISIONS

Study Examples

Study Examples

Whether you're testing a single ad or a full campaign, our research solutions help you understand what drives attention, engagement, and impact. From brand lift to sponsorship effectiveness, we give you the tools to fine-tune strategy, validate creative, and make confident advertising decisions.

Study example

Ad & Creative

Fine-tune your message.

Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.

Study example

Ad & Creative

Fine-tune your message.

Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.

Study example

Ad & Creative

Fine-tune your message.

Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.

Study example

Ad & Creative

Fine-tune your message.

Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.

Study example

Ad & Creative

Fine-tune your message.

Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.

Study example

Brand Lift

Measure what moves the needle.

Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.

Study example

Brand Lift

Measure what moves the needle.

Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.

Study example

Brand Lift

Measure what moves the needle.

Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.

Study example

Brand Lift

Measure what moves the needle.

Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.

Study example

Brand Lift

Measure what moves the needle.

Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.

Study example

Integration

Make every moment count.

Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.

Study example

Integration

Make every moment count.

Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.

Study example

Integration

Make every moment count.

Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.

Study example

Integration

Make every moment count.

Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.

Study example

Integration

Make every moment count.

Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.

Study example

Sponsorships Assessment

Prove partnership value.

Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.

Study example

Sponsorships Assessment

Prove partnership value.

Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.

Study example

Sponsorships Assessment

Prove partnership value.

Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.

Study example

Sponsorships Assessment

Prove partnership value.

Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.

Study example

Sponsorships Assessment

Prove partnership value.

Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.

Study example

Ad Load Testing

Find the right balance.

Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.

Study example

Ad Load Testing

Find the right balance.

Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.

Study example

Ad Load Testing

Find the right balance.

Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.

Study example

Ad Load Testing

Find the right balance.

Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.

Study example

Ad Load Testing

Find the right balance.

Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.

Study example

Ad Innovation Exploration

Test what’s next.

Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.

Study example

Ad Innovation Exploration

Test what’s next.

Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.

Study example

Ad Innovation Exploration

Test what’s next.

Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.

Study example

Ad Innovation Exploration

Test what’s next.

Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.

Study example

Ad Innovation Exploration

Test what’s next.

Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

advertising-and-digital-fluency

Advertising

Hulu

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Best Pictures

Funny Fight Scene Moments

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TV + Streaming

Streaming Service Futures

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Best Pictures

And the award for best trailer goes to…

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Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

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Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

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Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

advertising-and-digital-fluency

Advertising

Hulu

funny-fight-scene-moments

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

News

The Changing Face of the News

growing-yellowstones-audience

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

News

UNIVISION

how-to-end-a-rom-com-right

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

Biopics

On Screen: Black Women in US History

derry-girls

TV + Streaming

Derry Girls

opening-sequences

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Best Pictures

30 Coins

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.