Advertising & Branding
MAKE CONFIDENT ADVERTISING DECISIONS
Study Examples
Study Examples
Whether you're testing a single ad or a full campaign, our research solutions help you understand what drives attention, engagement, and impact. From brand lift to sponsorship effectiveness, we give you the tools to fine-tune strategy, validate creative, and make confident advertising decisions.
Study example
Ad & Creative
Fine-tune your message.
Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.
Study example
Ad & Creative
Fine-tune your message.
Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.
Study example
Ad & Creative
Fine-tune your message.
Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.
Study example
Ad & Creative
Fine-tune your message.
Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.
Study example
Ad & Creative
Fine-tune your message.
Evaluate which ad concepts, visuals, and messaging resonate most with your audience to drive stronger brand engagement and recall.
Study example
Brand Lift
Measure what moves the needle.
Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.
Study example
Brand Lift
Measure what moves the needle.
Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.
Study example
Brand Lift
Measure what moves the needle.
Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.
Study example
Brand Lift
Measure what moves the needle.
Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.
Study example
Brand Lift
Measure what moves the needle.
Capture shifts in awareness, perception, and intent to see how your advertising is truly impacting brand KPIs.
Study example
Integration
Make every moment count.
Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.
Study example
Integration
Make every moment count.
Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.
Study example
Integration
Make every moment count.
Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.
Study example
Integration
Make every moment count.
Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.
Study example
Integration
Make every moment count.
Test branded content and product placements to ensure they enhance, rather than disrupt, the viewing experience.
Study example
Sponsorships Assessment
Prove partnership value.
Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.
Study example
Sponsorships Assessment
Prove partnership value.
Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.
Study example
Sponsorships Assessment
Prove partnership value.
Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.
Study example
Sponsorships Assessment
Prove partnership value.
Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.
Study example
Sponsorships Assessment
Prove partnership value.
Measure the effectiveness of brand partnerships and sponsorships in live or digital content to understand audience resonance and RO.
Study example
Ad Load Testing
Find the right balance.
Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.
Study example
Ad Load Testing
Find the right balance.
Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.
Study example
Ad Load Testing
Find the right balance.
Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.
Study example
Ad Load Testing
Find the right balance.
Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.
Study example
Ad Load Testing
Find the right balance.
Gauge how ad frequency and placement affect viewer experience—and where fatigue starts to set in.
Study example
Ad Innovation Exploration
Test what’s next.
Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.
Study example
Ad Innovation Exploration
Test what’s next.
Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.
Study example
Ad Innovation Exploration
Test what’s next.
Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.
Study example
Ad Innovation Exploration
Test what’s next.
Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.
Study example
Ad Innovation Exploration
Test what’s next.
Evaluate performance of new formats and emerging technologies to see what’s worth scaling and where refinement is needed.
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . . you.
