Linear & STREAMING RESEARCH WITH LUMIERE
Linear & STREAMING RESEARCH WITH LUMIERE
Linear & STREAMING RESEARCH WITH LUMIERE
Insight-Driven Clarity for a Fragmented Streaming World
Insight-Driven Clarity for a Fragmented Streaming World
Insight-Driven Clarity for a Fragmented Streaming World
Lumiere delivers sharp, actionable insights to help you navigate shifting viewer behaviors across an ever-expanding content and platform landscape.
Lumiere delivers sharp, actionable insights to help you navigate shifting viewer behaviors across an ever-expanding content and platform landscape.
Turn Viewership into vision
Turn Viewership into vision
Turn Viewership into vision
Real Audience Feedback to Find the Signal in the Noise
Real Audience Feedback to Find the Signal in the Noise
Lumiere uncovers the why behind viewer behavior, from platform testing to competitive landscape insights, bringing clarity to complexity and guiding smarter decisions across streaming and linear.
Ad Load Testing
Ad Load Testing
Lumiere highlights behavioral and emotional viewer feedback to uncover how users react to ad loads and ad pods featured within your tv or streaming content.
Lumiere highlights behavioral and emotional viewer feedback to uncover how users react to ad loads and ad pods featured within your tv or streaming content.
Viewing Motivations & Perceptions
Viewing Motivations & Perceptions
With Lumiere, we capture the emotional and contextual drivers behind viewer content choices and platform affinities. We go beyond surface-level reactions to reveal how viewers perceive the tone, originality, and fit of content with your brand.
With Lumiere, we capture the emotional and contextual drivers behind viewer content choices and platform affinities. We go beyond surface-level reactions to reveal how viewers perceive the tone, originality, and fit of content with your brand.
Native Environment Exploration
Native Environment Exploration
Channels mimic the look and feel of your content site or application and uncover how audiences behave within your brand’s native environment.
Always-On Feedback
Always-On Feedback
Capture people’s in-the-moment feedback as they’re watching your platform or content using persistent reaction types.
Trusted by leaders and innovators in media & technology
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
Interactive content, connected viewers
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
nba-finals-2025
Sports
Sports Fandom
28-years-later-content-study
Sci Fi
Horror Fans React to the Official Trailer in Lumiere
advertising-and-digital-fluency
Advertising
Hulu
funny-fight-scene-moments
Best Pictures
Funny Fight Scene Moments
streaming-service-futures
TV + Streaming
Streaming Service Futures
and-the-award-for-best-trailer-goes-to
Best Pictures
And the award for best trailer goes to…
viral-moo-deng-brand-lift-study
Brand Lift Study
Moo Deng's Viral Success: What It Means for Brand Strategy
nfl-talent-in-advertising
Sports
The Value of NFL Talent in Advertising
wicked-movie-audience-insights
Best Pictures
Audience Reactions and Key Themes Revealed
dissecting-the-classic-sports-moment-a-march-madness-case-study
Sports
Dissecting the Classic Sports Moment
the-changing-face-of-the-news
News
The Changing Face of the News
growing-yellowstones-audience
TV + Streaming
Promotional Strategy & Key Art Testing
understanding-hispanic-news-viewership
News
UNIVISION
how-to-end-a-rom-com-right
Rom-Coms
How to End a Rom-Com Right
on-screen-black-women-in-us-history
Biopics
On Screen: Black Women in US History
derry-girls
TV + Streaming
Derry Girls
opening-sequences
TV + Streaming
A Case Study of Skippability
brave-new-world-apple-visionpro
Advertising
A Case Study on the Launch Video
on-screen-women-in-leadership
Political Fiction
On Screen: Women in Leadership
elevating-images-of-women-in-science
Sci Fi
Elevating Images of Women in Science
2022-best-picture-nominees
Best Pictures
Best Picture Nominees Opening Scenes
30-coins
Best Pictures
30 Coins
Looking for smarter research?
We’re here to help you ask better questions—and get better answers.
Looking for smarter research?
We’re here to help you ask better questions—and get better answers.
Looking for smarter research?
We’re here to help you ask better questions—and get better answers.
Looking for smarter research?
We’re here to help you ask better questions—and get better answers.
