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Linear & STREAMING RESEARCH WITH LUMIERE

Linear & STREAMING RESEARCH WITH LUMIERE

Linear & STREAMING RESEARCH WITH LUMIERE

Insight-Driven Clarity for a Fragmented Streaming World

Insight-Driven Clarity for a Fragmented Streaming World

Insight-Driven Clarity for a Fragmented Streaming World

Lumiere delivers sharp, actionable insights to help you navigate shifting viewer behaviors across an ever-expanding content and platform landscape.

Lumiere delivers sharp, actionable insights to help you navigate shifting viewer behaviors across an ever-expanding content and platform landscape.

Turn Viewership into vision

Turn Viewership into vision

Turn Viewership into vision

Real Audience Feedback to Find the Signal in the Noise

Real Audience Feedback to Find the Signal in the Noise

Lumiere uncovers the why behind viewer behavior, from platform testing to competitive landscape insights, bringing clarity to complexity and guiding smarter decisions across streaming and linear.

Video timelines showing popular streaming content plus ad pods

Ad Load Testing

Ad Load Testing

Lumiere highlights behavioral and emotional viewer feedback to uncover how users react to ad loads and ad pods featured within your tv or streaming content.

Lumiere highlights behavioral and emotional viewer feedback to uncover how users react to ad loads and ad pods featured within your tv or streaming content.

A viewer interacting with a Lumiere slider question

Viewing Motivations & Perceptions

Viewing Motivations & Perceptions

With Lumiere, we capture the emotional and contextual drivers behind viewer content choices and platform affinities. We go beyond surface-level reactions to reveal how viewers perceive the tone, originality, and fit of content with your brand.

With Lumiere, we capture the emotional and contextual drivers behind viewer content choices and platform affinities. We go beyond surface-level reactions to reveal how viewers perceive the tone, originality, and fit of content with your brand.

Native Environment Exploration

Native Environment Exploration

Channels mimic the look and feel of your content site or application and uncover how audiences behave within your brand’s native environment.

Always-On Feedback

Always-On Feedback

Capture people’s in-the-moment feedback as they’re watching your platform or content using persistent reaction types.

Insights & Reporting Made Easy

Insights & Reporting Made Easy

Lumiere’s dashboards simplify analysis. Viewer sentiment, themes, emotions, and more show you the true impact your content has on your audience.

Trusted by leaders and innovators in media & technology

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

Interactive content, connected viewers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

nba-finals-2025

Sports

Sports Fandom

28-years-later-content-study

Sci Fi

Horror Fans React to the Official Trailer in Lumiere

advertising-and-digital-fluency

Two men watching content on a smartphone together

Advertising

Hulu

funny-fight-scene-moments

Image from The Princess Bride

Best Pictures

Funny Fight Scene Moments

streaming-service-futures

Street sign showcasing popular streaming platforms

TV + Streaming

Streaming Service Futures

and-the-award-for-best-trailer-goes-to

Two Oscar trophies perched on a desk

Best Pictures

And the award for best trailer goes to…

viral-moo-deng-brand-lift-study

Moo Deng the baby hippo getting a bath

Brand Lift Study

Moo Deng's Viral Success: What It Means for Brand Strategy

nfl-talent-in-advertising

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

Sports

The Value of NFL Talent in Advertising

wicked-movie-audience-insights

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

Best Pictures

Audience Reactions and Key Themes Revealed

dissecting-the-classic-sports-moment-a-march-madness-case-study

A basketball court in a bright arena

Sports

Dissecting the Classic Sports Moment

the-changing-face-of-the-news

A news room with many TV and Computer screens

News

The Changing Face of the News

growing-yellowstones-audience

Poster of Yellowstone. Man holding a shovel looks down from a hill.

TV + Streaming

Promotional Strategy & Key Art Testing

understanding-hispanic-news-viewership

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

News

UNIVISION

how-to-end-a-rom-com-right

Harry and Sally (When Harry met Sally) standing in Central Park

Rom-Coms

How to End a Rom-Com Right

on-screen-black-women-in-us-history

A Man and Woman embrace. From Loving (2016)

Biopics

On Screen: Black Women in US History

derry-girls

Main characters from Dairy Girls (2018)

TV + Streaming

Derry Girls

opening-sequences

A TV showing a "Skip intro" button with a user clicking a remote to select it

TV + Streaming

A Case Study of Skippability

brave-new-world-apple-visionpro

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

Advertising

A Case Study on the Launch Video

on-screen-women-in-leadership

Daenerys Targaryen in Game of Thrones (2011)

Political Fiction

On Screen: Women in Leadership

elevating-images-of-women-in-science

Dr. Dana Scully from The X-Files looks at MRI images

Sci Fi

Elevating Images of Women in Science

2022-best-picture-nominees

A family pose for a photo  in CODA (2022)

Best Pictures

Best Picture Nominees Opening Scenes

30-coins

Poster from 30 Coints featuring 5 main characters

Best Pictures

30 Coins

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.

Looking for smarter research?

We’re here to help you ask better questions—and get better answers.