Latitude Named Official Research Partner of AAF’s National Student Advertising Competition

The American Advertising Federation (AAF) has named Lumiere, built by Latitude, as the official research partner of the 2024–2025 National Student Advertising Competition (NSAC). This marks an exciting opportunity to support the next generation of advertising talent by equipping students with cutting-edge research tools used by some of the world’s leading media and technology companies.

Helping Students Develop Real-World Research Skills

As part of the partnership, all student teams participating in NSAC will gain free access to Lumiere, Latitude’s video research platform. This gives students the opportunity to test campaign content, capture live audience feedback, and analyze results using the same methodologies trusted by brands like NBCUniversal, Amazon, and Disney. By integrating Lumiere into their campaign development process, students can back their strategic decisions with data—just like real-world marketers do.

Latitude also hosted a live training webinar to help students and faculty get up to speed on the platform. For those who couldn’t attend, on-demand resources were made available via the AAF’s NSAC resource page.

Introducing the Lumiere Award for Research & Innovation

In addition to providing platform access, Latitude is proud to sponsor a new competition prize: the Lumiere Award. This award includes a $2,500 prize and will be presented to the team that demonstrates the most creative and effective use of research in their campaign. Judges will evaluate both the strategic application of research insights and the team’s ability to communicate findings through their plan books and presentations.

By offering this award, Latitude aims to reinforce the value of research in driving creative thinking, campaign success, and professional growth for young advertising professionals.