Partnerships
With over 76% of U.S. teens playing Roblox, this immersive experience creates an accessible space for young people to learn about mental health strategies through gameplay. Featuring quests, mindfulness exercises, and exclusive digital items, Love, Your Mind World provides real support in an interactive and relatable format.
How the Experience Supports Teen Mental Health
Developed in collaboration with the Ad Council and partners including dentsu and The Gang, this initiative introduces:
Three interactive "obbies" that guide players through different mental health challenges in a gamified way.
Exclusive UGC wearables (user generated creations) from partners e.l.f. Beauty, Headspace, PacSun, and Walmart, rewarding participation.
Guided mindfulness exercises designed by Headspace to help players manage stress and emotions.
A safety-first approach with no in-game chat and anonymous usernames to create a secure environment.
Through these features, the Love, Your Mind World campaign ensures that mental health resources are accessible, engaging, and actionable for teens.
Latitude’s Role: Measuring the Impact of an Innovative Experience
At Latitude, we’re honored to be one of the research partners for this project, using our expertise to measure the impact of Love, Your Mind World. With our Lumiere research platform, we help quantify audience engagement, sentiment, and behavioral insights—ensuring that the experience is not just engaging but also effective in fostering mental well-being.
By providing these insights, Latitude supports the continued evolution of this initiative, helping Roblox, the Ad Council, and their partners refine and expand their efforts in the digital mental health space.
Stay tuned for more findings as we continue to use Lumiere to explore how interactive experiences can shape positive mental health outcomes.
