Theatrical Discover audience reactions to the Wicked trailer, including key themes, character insights, and sentiment analysis. See how Lumiere's real-time feedback tools unlock actionable insights for impactful storytelling and marketing strategies.
With the release of the highly anticipated movie adaptation of Wicked, our research aimed to uncover how audiences reacted to the trailer and what insights could be gleaned about their expectations for the film.
Our goal was to identify key audience sentiments, main character preferences, and overarching themes that resonated most with viewers. These findings provide valuable insights for advertisers, filmmakers, and media professionals looking to better understand audience perceptions.
We utilized Lumiere, our cutting-edge video intelligence engine, to capture and analyze audience feedback on the Wicked trailer. Here's how Lumiere’s features powered our research:
Comments: Participants shared open-ended thoughts, which Lumiere’s AI transformed into actionable insights.
Ratings: Real-time ratings helped gauge the audience's emotional response to key moments in the trailer.
HotSpot Questions: Specific moments were highlighted to capture focused feedback on critical scenes and elements.
AI Conversations: Lumiere's conversational AI dived deeper into the "why" behind audience reactions, asking long-tail questions to user comments and uncovering nuanced perspectives.
This multi-faceted approach enabled us to gather both qualitative and quantitative insights, offering a holistic understanding of viewer sentiment to the film.
After watching the trailer, 58% of viewers identified Elphaba as the main character, while 42% chose Glinda. This highlights the audience's strong connection to the story's themes of individuality and transformation.
Through Lumiere’s AI-driven analysis of comments and ratings, the following themes emerged as the most prominent:
Visual and Scenic Appeal (25% of mentions): The trailer’s breathtaking visuals captivated viewers.
Magical and Fantasy Elements (23% of mentions): Audiences were drawn to the film’s immersive world-building.
Character Development and Relationships (14% of mentions): Emotional connections and interpersonal dynamics stood out.
Additional Themes included costumes and set design, nostalgia, and the classic vs. modern film debate.
77% of viewers expressed positive sentiment, praising the trailer’s visuals, storyline, and cast.
However, 14% shared negative reactions, citing concerns about the genre’s appeal or perceived lack of realism.
This case study shows how Lumiere gives creators and marketers the "yellow brick road" to actionable insights by capturing and analyzing real-time audience feedback.
The Wicked trailer cast a spell on audiences, leaving most enchanted and eager for the film’s release. However, the data also revealed a few places where the filmmakers could "defy gravity" by leaning even more into the visuals and emotional storytelling in future promotions.
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