Insights from Latitude’s Analysts, with a little help from Lumiere

Insights from Latitude’s Analysts, with a little help from Lumiere

Insights from Latitude’s Analysts, with a little help from Lumiere

Insights from Latitude’s Analysts, with a little help from Lumiere

testing-stranger-things-fan-theories-ai-influencers

Audience Strategy

AI Influencers Enter Hawkins: Testing Stranger Things Fan Theories

TV + Streaming

Theories, Twists, and Fan Reactions

testing-stranger-things-fan-theories-ai-influencers

Audience Strategy

AI Influencers Enter Hawkins: Testing Stranger Things Fan Theories

TV + Streaming

Theories, Twists, and Fan Reactions

testing-stranger-things-fan-theories-ai-influencers

Audience Strategy

AI Influencers Enter Hawkins: Testing Stranger Things Fan Theories

TV + Streaming

Theories, Twists, and Fan Reactions

testing-stranger-things-fan-theories-ai-influencers

Audience Strategy

AI Influencers Enter Hawkins: Testing Stranger Things Fan Theories

TV + Streaming

Theories, Twists, and Fan Reactions

Content Testing
Research Best Practices
Advertising, Branding & Sponsorships
Audience Strategy
Custom Research & Strategy
Latitude Cares Partnerships
Content Testing
Research Best Practices
Advertising, Branding & Sponsorships
Audience Strategy
Custom Research & Strategy
Latitude Cares Partnerships
Content Testing
Research Best Practices
Advertising, Branding & Sponsorships
Audience Strategy
Custom Research & Strategy
Latitude Cares Partnerships
Rock paper Scissor

funny-fight-scene-moments

Custom Research & Strategy

Finessing a Funny Fight Scene Moment

Best Pictures

A family pose for a photo  in CODA (2022)

2022-best-picture-nominees

Custom Research & Strategy

Best Picture Nominees Opening Scenes

Best Pictures

transformers-one

Content Testing

Transformers: One

Sci Fi

28-years-later-content-study

Content Testing

28 Years Later

Sci Fi

a female doctor looks at x-ray images

elevating-images-of-women-in-science

Advertising, Branding & Sponsorships

Elevating Images of Women in Science

Sci Fi

Women in leadership

on-screen-women-in-leadership

Advertising, Branding & Sponsorships

On Screen: Women in Leadership

Political Fiction

Moo Deng the baby hippo getting a bath

viral-moo-deng-brand-lift-study

Research Best Practices

Measuring the Impact of Viral Content

Brand Lift Study

Harry and Sally (When Harry met Sally) standing in Central Park

how-to-end-a-rom-com-right

Content Testing

How to End a Rom-Com Right

Rom-Coms

Street sign showcasing popular streaming platforms

streaming-service-futures

Custom Research & Strategy

Streaming Service Futures

TV + Streaming

Poster of Yellowstone. Man holding a shovel looks down from a hill.

growing-yellowstones-audience

Content Testing

Growing Yellowstone’s Audience

TV + Streaming

Main characters from Dairy Girls (2018)

derry-girls

Audience Strategy

Travels in the Streaming World

TV + Streaming

A TV showing a "Skip intro" button with a user clicking a remote to select it

opening-sequences

Research Best Practices

Is It Time to Kill the Opening Sequence?

TV + Streaming

A Man and Woman embrace. From Loving (2016)

on-screen-black-women-in-us-history

Advertising, Branding & Sponsorships

On Screen: Black Women in US History

Biopics

A news room with many TV and Computer screens

the-changing-face-of-the-news

Content Testing

The Changing Face of the News

News

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

understanding-hispanic-news-viewership

Audience Strategy

Understanding Hispanic News Viewership

News

joker-folie-à-deux

Content Testing

Joker: Folie à Deux

Musicals

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

wicked-movie-audience-insights

Content Testing

What Fans Think About Wicked

Musicals

Two men watching content on a smartphone together

advertising-and-digital-fluency

Research Best Practices

Advertising & Digital Fluency

Advertising

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

brave-new-world-apple-visionpro

Advertising, Branding & Sponsorships

Launching into a Brave New World, with Apple Vision Pro

Advertising

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

nfl-talent-in-advertising

Advertising, Branding & Sponsorships

The Value of NFL Talent in Advertising

Sports

A basketball court in a bright arena

dissecting-the-classic-sports-moment-a-march-madness-case-study

Content Testing

Dissecting the Classic Sports Moment

Sports

Rock paper Scissor

funny-fight-scene-moments

Custom Research & Strategy

Finessing a Funny Fight Scene Moment

Best Pictures

A family pose for a photo  in CODA (2022)

2022-best-picture-nominees

Custom Research & Strategy

Best Picture Nominees Opening Scenes

Best Pictures

transformers-one

Content Testing

Transformers: One

Sci Fi

28-years-later-content-study

Content Testing

28 Years Later

Sci Fi

a female doctor looks at x-ray images

elevating-images-of-women-in-science

Advertising, Branding & Sponsorships

Elevating Images of Women in Science

Sci Fi

Women in leadership

on-screen-women-in-leadership

Advertising, Branding & Sponsorships

On Screen: Women in Leadership

Political Fiction

Moo Deng the baby hippo getting a bath

viral-moo-deng-brand-lift-study

Research Best Practices

Measuring the Impact of Viral Content

Brand Lift Study

Harry and Sally (When Harry met Sally) standing in Central Park

how-to-end-a-rom-com-right

Content Testing

How to End a Rom-Com Right

Rom-Coms

Street sign showcasing popular streaming platforms

streaming-service-futures

Custom Research & Strategy

Streaming Service Futures

TV + Streaming

Poster of Yellowstone. Man holding a shovel looks down from a hill.

growing-yellowstones-audience

Content Testing

Growing Yellowstone’s Audience

TV + Streaming

Main characters from Dairy Girls (2018)

derry-girls

Audience Strategy

Travels in the Streaming World

TV + Streaming

A TV showing a "Skip intro" button with a user clicking a remote to select it

opening-sequences

Research Best Practices

Is It Time to Kill the Opening Sequence?

TV + Streaming

A Man and Woman embrace. From Loving (2016)

on-screen-black-women-in-us-history

Advertising, Branding & Sponsorships

On Screen: Black Women in US History

Biopics

A news room with many TV and Computer screens

the-changing-face-of-the-news

Content Testing

The Changing Face of the News

News

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

understanding-hispanic-news-viewership

Audience Strategy

Understanding Hispanic News Viewership

News

joker-folie-à-deux

Content Testing

Joker: Folie à Deux

Musicals

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

wicked-movie-audience-insights

Content Testing

What Fans Think About Wicked

Musicals

Two men watching content on a smartphone together

advertising-and-digital-fluency

Research Best Practices

Advertising & Digital Fluency

Advertising

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

brave-new-world-apple-visionpro

Advertising, Branding & Sponsorships

Launching into a Brave New World, with Apple Vision Pro

Advertising

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

nfl-talent-in-advertising

Advertising, Branding & Sponsorships

The Value of NFL Talent in Advertising

Sports

A basketball court in a bright arena

dissecting-the-classic-sports-moment-a-march-madness-case-study

Content Testing

Dissecting the Classic Sports Moment

Sports

Rock paper Scissor

funny-fight-scene-moments

Custom Research & Strategy

Finessing a Funny Fight Scene Moment

Best Pictures

A family pose for a photo  in CODA (2022)

2022-best-picture-nominees

Custom Research & Strategy

Best Picture Nominees Opening Scenes

Best Pictures

transformers-one

Content Testing

Transformers: One

Sci Fi

28-years-later-content-study

Content Testing

28 Years Later

Sci Fi

a female doctor looks at x-ray images

elevating-images-of-women-in-science

Advertising, Branding & Sponsorships

Elevating Images of Women in Science

Sci Fi

Women in leadership

on-screen-women-in-leadership

Advertising, Branding & Sponsorships

On Screen: Women in Leadership

Political Fiction

Moo Deng the baby hippo getting a bath

viral-moo-deng-brand-lift-study

Research Best Practices

Measuring the Impact of Viral Content

Brand Lift Study

Harry and Sally (When Harry met Sally) standing in Central Park

how-to-end-a-rom-com-right

Content Testing

How to End a Rom-Com Right

Rom-Coms

Street sign showcasing popular streaming platforms

streaming-service-futures

Custom Research & Strategy

Streaming Service Futures

TV + Streaming

Poster of Yellowstone. Man holding a shovel looks down from a hill.

growing-yellowstones-audience

Content Testing

Growing Yellowstone’s Audience

TV + Streaming

Main characters from Dairy Girls (2018)

derry-girls

Audience Strategy

Travels in the Streaming World

TV + Streaming

A TV showing a "Skip intro" button with a user clicking a remote to select it

opening-sequences

Research Best Practices

Is It Time to Kill the Opening Sequence?

TV + Streaming

A Man and Woman embrace. From Loving (2016)

on-screen-black-women-in-us-history

Advertising, Branding & Sponsorships

On Screen: Black Women in US History

Biopics

A news room with many TV and Computer screens

the-changing-face-of-the-news

Content Testing

The Changing Face of the News

News

A news anchor stands infront of a large screen that reads 'Noticiero Univision - Edicion Nocturna'.

understanding-hispanic-news-viewership

Audience Strategy

Understanding Hispanic News Viewership

News

joker-folie-à-deux

Content Testing

Joker: Folie à Deux

Musicals

Lumiere viewer comments and metrics from the Wicked (2024) movie trailer

wicked-movie-audience-insights

Content Testing

What Fans Think About Wicked

Musicals

Two men watching content on a smartphone together

advertising-and-digital-fluency

Research Best Practices

Advertising & Digital Fluency

Advertising

Lumiere analytics dashboard showing metrics from the Apple Vision Pro launch video

brave-new-world-apple-visionpro

Advertising, Branding & Sponsorships

Launching into a Brave New World, with Apple Vision Pro

Advertising

nba-finals-2025

Advertising, Branding & Sponsorships

NBA Finals 2024-2025

Sports

Mean Joe Greene drinking a Coke. From Coca-Cola ad 1979

nfl-talent-in-advertising

Advertising, Branding & Sponsorships

The Value of NFL Talent in Advertising

Sports

A basketball court in a bright arena

dissecting-the-classic-sports-moment-a-march-madness-case-study

Content Testing

Dissecting the Classic Sports Moment

Sports

Load More

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.

Looking for smarter research?


Our experienced team of data analysts and application developers delivers deep audience knowledge for leaders at the intersection of content and technology.

Discover how Lumiere and our video insights solutions can help you.