![A Case Study of Footballers in TV Commercials](http://images.ctfassets.net/u15ik3v7y4nw/61YqQbLd3nTQjN9wje9Pbm/2c499c4272b8bf7b1ee0e68c66822449/NFLCase1__1_.jpg)
The Value of NFL Talent in Advertising
A Case Study of Footballers in TV Commercials
![A Case Study of Footballers in TV Commercials](http://images.ctfassets.net/u15ik3v7y4nw/61YqQbLd3nTQjN9wje9Pbm/2c499c4272b8bf7b1ee0e68c66822449/NFLCase1__1_.jpg)
NFL broadcasts are thrilling and full of surprises, but there is one element that has become rather predictable – every commercial break features players endorsing products. These spots can costs millions but just how valuable are they for their brand sponsors?