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Case studies

Content

What makes the best partners in (fighting) crime?

For the inaugural study in our series on characters and relationships in streaming shows, we took a look at some of the top police/detective and crime shows from the past few years to investigate what makes great lead cops – and cop partnerships.   We wanted to know which characters and partnerships stood out in

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People

What science tells us about character connections

Here at Latitude we have been thinking a lot about characters – in films, TV series, and games – namely, which characters people connect with best and why. We wonder how these connections form and think that a better understanding of this relationship might allow us to allow us to help clients optimize content production

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Content

Four ways to increase engagement as a live event sponsor

Watching the hottest shows, sports games, or musical performances on your own time has never been easier. Yet – whether it’s the thrill of real time interaction on social channels, or the fun of viewing parties with friends, the popularity of watching – and attending – live content is growing. With this trend comes opportunities

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