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Case studies

Technology

Scrolling Stories

It may not be as entertaining, nor as effortless, but scrolling storytelling has a place in our streaming world. It’s a medium that unites video with other forms of communication, like photography and the written word, in a more dynamic and participatory way than ever before. Whether driven by fancy parallax scrolling or the usual

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People

Turkish soap operas reveal the power of global content sharing

“I lived with my husband for 13 years, until I started watching Turkish soap operas.” So begins Kismet, a documentary that chronicles the impact of fictional TV series on women’s empowerment in the Middle East. The dramatic opening line is reminiscent of a soap opera itself – but it’s not, and its verity reveals the

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Content

Create locally, stream globally

Story Worlds Go Global   Until recently, Hollywood (and then Bollywood) productions were exported to the rest of the world in a one-to-many paradigm that largely excluded contributions from culturally diverse storytellers. Now we’re seeing a many-to-many production universe, with both economic and cultural implications that stretch far beyond the old conflicts and frontiers.  

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People

What’s new in Hispanic news? 

  The Context   Globalization and advances in technology have facilitated the exchange of people, information, and creativity internationally. These shifts have ushered in a new era of distributed content production and have bolstered the importance of Spanish-language content in the United States. Within this culturally and linguistically diverse context, Univision is the country’s largest

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Content

Story visualization and chill

Story visualization is the cool new cousin of data visualization. As movies and series increase in complexity, keeping track of all the characters becomes a challenge (albeit an often entertaining one). The story visualization is a response to this trend – a new way to get a bird’s eye view of the narrative landscape. Among

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Content

Who are the best Christmas movie villains?

We got into the holiday spirit and put Lumière to work exploring the best Christmas movie villains. We wanted to know which villains were the most loved (or hated) and what characteristics made them so bad.   what we did   We showed viewers clips of 18 iconic Christmas movie villains, and – using Lumière

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Content

What makes the best partners in (fighting) crime?

For the inaugural study in our series on characters and relationships in streaming shows, we took a look at some of the top police/detective and crime shows from the past few years to investigate what makes great lead cops – and cop partnerships.   We wanted to know which characters and partnerships stood out in

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People

What science tells us about character connections

Here at Latitude we have been thinking a lot about characters – in films, TV series, and games – namely, which characters people connect with best and why. We wonder how these connections form and think that a better understanding of this relationship might allow us to allow us to help clients optimize content production

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