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Case studies

Technology

5 ways we’d like to deepen our relationship with algorithms

In our previous piece, we outlined some typical ways of interacting with recommendation algorithms on video and music services like Netflix, Spotify, and YouTube, based on the results of a small study we conducted. What implications does that have for content distributors, web and app designers, and other services employing these algorithms? Below we make

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Technology

How do you talk to your algorithms?

Most of us interact with recommendation algorithms every day, whether we’re exploring curated playlists, or looking for something new to watch. Video and music platforms like Netflix, YouTube, and Spotify each employ their own proprietary algorithms, designed specifically to sort out the chaff and leave us the good stuff. And as algorithms’ relevance grows in

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Content Optimization

Unlocking the Plot Themes Driving Ratings

Over the past few months, we have been busy constructing a dataset of more than 183,000 films with rich detail on their production, marketing, and critical reception. In this article, the first in what will be a monthly series exploring this data, we apply a number of statistical and natural language processing (NLP) techniques as

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Technology

Scrolling Stories

It may not be as entertaining, nor as effortless, but scrolling storytelling has a place in our streaming world. It’s a medium that unites video with other forms of communication, like photography and the written word, in a more dynamic and participatory way than ever before. Whether driven by fancy parallax scrolling or the usual

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People

Turkish soap operas reveal the power of global content sharing

“I lived with my husband for 13 years, until I started watching Turkish soap operas.” So begins Kismet, a documentary that chronicles the impact of fictional TV series on women’s empowerment in the Middle East. The dramatic opening line is reminiscent of a soap opera itself – but it’s not, and its verity reveals the

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Content

Create locally, stream globally

Story Worlds Go Global   Until recently, Hollywood (and then Bollywood) productions were exported to the rest of the world in a one-to-many paradigm that largely excluded contributions from culturally diverse storytellers. Now we’re seeing a many-to-many production universe, with both economic and cultural implications that stretch far beyond the old conflicts and frontiers.  

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People

What’s new in Hispanic news? 

  The Context   Globalization and advances in technology have facilitated the exchange of people, information, and creativity internationally. These shifts have ushered in a new era of distributed content production and have bolstered the importance of Spanish-language content in the United States. Within this culturally and linguistically diverse context, Univision is the country’s largest

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Content

Story visualization and chill

Story visualization is the cool new cousin of data visualization. As movies and series increase in complexity, keeping track of all the characters becomes a challenge (albeit an often entertaining one). The story visualization is a response to this trend – a new way to get a bird’s eye view of the narrative landscape. Among

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