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Exploring how authenticity impacts brand relationships
Developed an intimate understanding of the paths to womanhood and motherhood and identified media figures and narratives that are getting it right.
This creative second-screen study provided insights on how marketers can recoup lost DVR audiences and engage distracted TV viewers as well as how brands can build connections with audiences as they move from screen to screen.
This study highlighted connections between specific content characteristics and sharing behaviors and uncovered opportunities to reach new audiences through increased interactivity and mobile product offerings.
As a result of this mobile strategy study, we provided best practices for app development and marketing and outlined the stages in the lifecycle of an app with recommendations for marketers by category.
We helped Vimeo uncover growth in online video consumption as well as other shifts in online video viewing and purchasing behaviors.
We were able to extract strategies for content execution, marketing, and business development as well as best practices for tablet advertising.
In this deep-dive qualitative study, we helped Bloomberg better understand usage of (and expectations for) its Government product, as it prepared to move from beta to public release.
We identified key success factors behind the Game of Thrones narrative and the characters. Download the report.