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Case Study

How are audiences’ relationships with online video growing and changing?

Case Study: Vimeo & the Online Viewing Landscape

We helped Vimeo uncover growth in online video consumption as well as other shifts in online video viewing and purchasing behaviors.

Areas of Focus

  • The long-form viewing landscape: key sources for viewing long-form content, popular genres, changes in online share of viewing and the long-form video length “sweet spot”
  • Purchasing decisions: where viewers regularly spend money to access long-form content, key factors behind purchase decisions and types of purchase
  • Decoding purchase intent: looking at what drives purchase intent/desire, including attributes like ad aversion, direct support of video creators, desire for distinctive, niche content, etc.


  • Creative quantitative survey exploring online video viewing, purchase behaviors, preferences for content, genre and length