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Content Optimization

In today’s competitive and cluttered media landscape, getting your message across and making an impact is critical.

Need to increase the impact of your content and boost audience engagement?

Whether your content is a 30-second spot commercial, a movie trailer or a full program episode, we identify what content touches viewers most, and help you leverage that knowledge to strengthen and deepen connections with your audiences.

Turn on our technology and talent

We approach content optimization by combining industry knowledge, innovative research design, and Lumiere™, our proprietary video assessment technology. 

Our clients are the world’s best-known content producers and distributors:


Here’s How we typically get involved:

• Program Testing
• Promo optimization
• Advertising creative diagnostics
• Multi-platform ad effectiveness
• Product placement and sponsorship evaluation
• Network brand/positioning