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Case Study

Scrolling Stories

It may not be as entertaining, nor as effortless, but scrolling storytelling has a place in our streaming world. It’s a medium that unites video with other forms of communication, like photography and the written word, in a more dynamic and participatory way than ever before. Whether driven by fancy parallax scrolling or the usual finger flick, these multimedia creations are engaging, powerfully clear, and potentially the next big thing in storytelling.
 
Check out these step-back-3s



 
James Harden of the Houston Rockets juked defender Kevin Durant with his signature move – the step-back 3 – to tie the game against Golden State early this season. But words don’t do it justice, so ESPN seeded their article with video clips and screenshots that illustrate just how Harden works his magic. Data visualizations complete the multimedia patchwork and drive home Harden’s exceptionalism.
 
A map of the New York Marathon



 
This collection of videos highlights some of the most iconic spots along the marathon route: the start in Staten Island, block parties in downtown Brooklyn, the Queens Bridge, “rush hour” down Fifth Avenue, and the triumphant finish in Central Park. It brings the experience of running 26.2 miles to life in a way that almost leaves the reader out of breath.
 
Your brain on art



 
The Washington Post pulls video clips from Tchaikovsky’s Swan Lake to explore the neurological impact of art. In the case of ballet, the synchrony of dance and orchestral score draws from our brains a raw emotional response and a mimicking of onstage action. Both depend on groups of cells called mirror neurons that allow us to empathize, a phenomenon that occurs in all kinds of drama, from onstage to onscreen. The real takeaway, however, is the format. Using actual video footage highlights the emotive power of movement in a way that a static explanation never could.
 
Stepping into Westworld



 
In a park outside Austin, Texas, visitors experienced Westworld in real life. Assembled for the South by Southwest annual tech conference in 2018, there were only two rules: don’t touch anyone, and don’t break anything. Despite these simple orders, the experience was anything but passive – guests in the park searched for clues about season two and were sent mission directives and furtive love letters as if they were the show’s characters. The article itself includes tweets, GIFs, and photos, and alludes to the bright future of immersive storyworlds.