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Case Study

How do millions of viewers connect to the characters in Game of Thrones?

Case Study: My Game of Thrones: an Audience Self-Portrait

We identified key success factors behind the Game of Thrones narrative and the characters. Download the report.

Areas of Focus

  • What’s driving the intense loyalty and social interactions of fans?
  • How do people who love the program connect to the unique world of GoT and to the multi-faceted characters in it?
  • Best practices for series to reach and retain loyal audiences


Lumière® Echo video ethnography:

  • Passionate Game of Thrones’ fans record selfie videos of themselves answering a series of questions
  • We compile a documentary accounting for a variety of their responses
  • A larger audience reacts to the documentary in real time, rating the video and providing their own feedback