Areas of Focus
- How paths and decision-making around womanhood and motherhood are changing
- What women want from the media they see
- Who women look to as role models in the media
How does “the media” portray the complexities of womanhood?
Case Study: Refinery29: Her Brain on Digital 3.0
Methodology
- Creative quantitative survey with women in the US and UK
- Media reactions activity in Lumière: women in the US and UK watched a selection of videos from TV shows and movies and answered a series of follow-up questions reacting to their efficacy in portraying womanhood and motherhood
Outcomes
- Developed an intimate understanding of the paths to womanhood and motherhood across many life contexts for mothers and non-mothers today
- Identified role models and narratives women feel are representative in the media
- Refinery29 branded insights microsite
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