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This creative second-screen study provided insights on how marketers can recoup lost DVR audiences and engage distracted TV viewers as well as how brands can build connections with audiences as they move from screen to screen.
As a result of this mobile strategy study, we provided best practices for app development and marketing and outlined the stages in the lifecycle of an app with recommendations for marketers by category.
We were able to extract strategies for content execution, marketing, and business development as well as best practices for tablet advertising.
In this deep-dive qualitative study, we helped Bloomberg better understand usage of (and expectations for) its Government product, as it prepared to move from beta to public release.
This study took an expansive look at the future of video and TV, gauging viewers’ interest and momentum for current and future video-related offerings.