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Case studies

People

What’s new in Hispanic news? 

  The Context   Globalization and advances in technology have facilitated the exchange of people, information, and creativity internationally. These shifts have ushered in a new era of distributed content production and have bolstered the importance of Spanish-language content in the United States. Within this culturally and linguistically diverse context, Univision is the country’s largest

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People

What science tells us about character connections

Here at Latitude we have been thinking a lot about characters – in films, TV series, and games – namely, which characters people connect with best and why. We wonder how these connections form and think that a better understanding of this relationship might allow us to allow us to help clients optimize content production

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