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Case Study: Refinery29: Her Brain on Digital 3.0
This study highlighted connections between specific content characteristics and sharing behaviors and uncovered opportunities to reach new audiences through increased interactivity and mobile product offerings.
We identified a type of lead influencers, “Credible Catalysts,” strategies for engaging them and demonstrated that Comedy Central over-indexes on the key segment.
We worked to debunk myths about the millennial generation, informing messaging strategy and reinforcing REVOLT TV’s role as experts on the sought after demographic.
We uncovered motivations, unmet needs, obstacles (and solutions) to viewing across all stages of the viewing path and the role of network brands and advertisers across devices and sources.