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Ogilvy Award: Brewing Up Multiplatform Insights

Latitude is pleased to be a recipient of a 2015 Ogilvy Award for Excellence in Advertising Research for joint 360° campaign effectiveness research done with NBCU on behalf of the client Starbucks. Objectives The campaign sought to achieve multiple effectiveness goals by harnessing the power of a larger entertainment sponsor to shift consumer perceptions and elevate brand differentiation

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How to Design Surveys for Humans

This post was written by Neil Basu, a Latitude alum.  Online surveys continue to be an inexpensive and efficient tool for collecting data. However, increasingly companies struggle with data quality issues and concerns about the accuracy of self-reported data. Even still, surveys remain an essential tool for understanding different audiences at scale. How, then, to

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The Value of 360° Campaign Measurement: 3 Key Insights

To learn more about Latitude’s offerings, see our overview here, or request more information by sending us a note. Our Cross-Platform Approach Latitude provides the conceptual framework and measurement tools that allow media companies to: Build a holistic view of overall cross-platform campaign success Highlight the unique value and complementary benefits provided by each individual

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