We’re always on the lookout for technologies that enable us to use the Web to conduct research in new and interesting ways. Recently, we started using ThingLink, an easy-to-use but elegant tool that facilitates markup and commentary on images, providing a really versatile way to collect feedback on digital content and products in a variety of ways.
Websites & Application Interfaces
Take navigation/UI/UX evaluation online, allowing for increased scale and granular commentary on digital properties and products. What’s working? What’s not? What’s missing that could really improve the user experience?
Image tagging can be helpful in several ways across a campaign’s lifespan. For example:
- Collect key brand associations to guide campaign creative — for instance, using brand imagery as a stimulus, ask participants to add text, audio, video, and/or image tags that reflect their brand perceptions/associations.
- Solicit feedback on campaigns already underway, providing a sense of how people react to the creative (and paired with survey data, how those reactions might translate to brand outcomes).
These are only a few ways that we’ve been experimenting with ThingLink, but the ease of tagging — and the flexibility of media that can be tagged to each image — creates a host of interesting opportunities for inclusion in our studies.
Note: This tool was created by the good folks at ThingLink. We don’t make any claims of ownership or assert any rights to the technology.
Image Credit: WTL photos