Se esta mandando tu mensaje...

Blog

4. Starbucks Blakescup

Ogilvy Award: Brewing Up Multiplatform Insights

Latitude is pleased to be a recipient of a 2015 Ogilvy Award for Excellence in Advertising Research for joint 360° campaign effectiveness research done with NBCU on behalf of the client Starbucks. Objectives The campaign sought to achieve multiple effectiveness goals by harnessing the power of a larger entertainment sponsor to shift consumer perceptions and elevate brand differentiation

Read more
Side view of young woman sitting on ball chair using laptop

People

How to Design Surveys for Humans

This post was written by Neil Basu, a Latitude alum.  Online surveys continue to be an inexpensive and efficient tool for collecting data. However, increasingly companies struggle with data quality issues and concerns about the accuracy of self-reported data. Even still, surveys remain an essential tool for understanding different audiences at scale. How, then, to

Read more
tom-blurry-screen-ipad-header1

Content

The Value of 360° Campaign Measurement: 3 Key Insights

To learn more about Latitude’s offerings, see our overview here, or request more information by sending us a note. Our Cross-Platform Approach Latitude provides the conceptual framework and measurement tools that allow media companies to: Build a holistic view of overall cross-platform campaign success Highlight the unique value and complementary benefits provided by each individual

Read more