
Kidgenuity: What We Can Learn from Kids Inventing Future Technology (Slides from RWW’s 2WAY Summit)
Yesterday, Latitude’s founder and president, Steve Mushkin, presented on Kidgenuity: What We Can Learn from Kids Inventing Future Technology at ReadWriteWeb’s 2WAY Summit, alongside Vanessa Van Petten, founder of Radical Parenting, and Andrés Monroy-Hernández, lead researcher and designer of MIT’s Scratch online community. The session was moderated by Audrey Watters, writer for ReadWriteWeb and NPR’s

Data Viz
Infographic: Kids’ Tech-Driven Solutions for a More Sustainable World
Over the course of 2011-2012, Latitude conducted an innovation study, Trash to Treasure, asking more than 250 kid-innovators (ages 8-13) from across the world to illustrate their answers to this question: “How can technology help us solve our growing trash and pollution problems?” What did they come up with? Everything from water-powered cars to trash-eating

Data Viz
Infographic: 3 Growing Expectations for the Future of Tech, According to Kids
Latitude recently completed a multi-phase innovation study, Children’s Future Requests for Computers and the Internet, which was published in collaboration with ReadWriteWeb. The study asked more than 200 kid-innovators across the world, ages 12 and under, to draw the answer to this question: “What would you like your computer or the Internet to do that

People
How to Design Surveys for Humans
This post was written by Neil Basu, a Latitude alum. Online surveys continue to be an inexpensive and efficient tool for collecting data. However, increasingly companies struggle with data quality issues and concerns about the accuracy of self-reported data. Even still, surveys remain an essential tool for understanding different audiences at scale. How, then, to

People
Going Car-Free for a Week Uncovers Shift in Psychology: Is Ownership Really Necessary?
This is part 2 of a 3-part series. Part 1: “Deprivation Study Finds Access to Real-Time Mobile Information Could Raise the Status of Public Transit” Part 3: “Tech for Transit Study Highlights Big Opportunities for Mobile” Download the full Tech for Transit report summary (PDF) here. Last week, we released the results for our “Tech

Content
Generative Research: Encouraging Creativity to Yield Valuable Results
Periodically, we’re asked about a particular methodology – why we chose it, what the main benefits are, and how else we might apply it (or have applied it). From time to time, we’ll post here to showcase certain non-traditional methodologies that we’re particularly excited about. In this first installment, I’ll touch briefly on a type

Content
Deconstructing the Multi-Screener: a Bravo Study with Latitude
Bravo recently released the results of Deconstructing the Multi-Screener, a multi-phase thought leadership study conducted in partnership with Latitude. The growing adoption of mobile devices is increasing people’s tendencies to multi-task across life situations—which has included using second (and sometimes even third) screens while watching TV. To shed light on this phenomenon and its implications

Data Viz
Are Tech-Savvy Countries Happier?
This article is also available on ReadWrite. In the developed world, even the most passionate technology proponents sometimes find themselves wondering if being constantly “plugged in” means leading a less fulfilling existence. The verdict is still out on that one, but a more macrocosmic look at the intersection of happiness and technology across the world

People
Why Robots are Powerful Partners for Learning & Creative Exploration
Study: Robots @ School Earlier this year, we announced the kickoff of our latest KIDS study, Robots @ School, a narrative- and illustration-based project designed to let kids express how they’d like to interact with robots in a variety of situations related to school and learning. In the intervening months, we’ve worked with well over