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About

Who's in charge here? Everybody (+ You)

Latitude is a flat organization - we work in teams, distribute decision-making, and cross-pollinate expertise among people and projects.

So what does this mean for our clients? A range of talents to partner with you on design; an agile, resilient system for conducting the work; multiple minds for thoughtful analysis and creative insight. And ultimately, the pleasure and benefits of partnering with intelligent people applying advanced research methods to uncover valuable new knowledge.

Who's who? See below:

Steve Mushkin

President

Steve has over 25 years experience generating insights for media enterprise...

Steve has over 25 years experience generating insights for media enterprises of all kinds in the areas of business strategy, technology innovation, and content development. His current focus is on using video in social, collaborative ways for both entertainment and education. Steve directed original program research at HBO and Comedy Central before founding Latitude.

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Cara Maloney

Senior Strategist

Cara has worked in research roles at top magazines and TV networks and has ...

Cara has worked in research roles at top magazines and TV networks and has experience with research and measurement across print, TV, digital, social, and mobile. At Latitude, Cara works with media clients on projects spanning advertising & sponsorship effectiveness, cross-platform campaign measurement, audience development, and brand strategy. Cara has a passion for travel and is working full-time in Medellín, Colombia for the month of February.

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Andy Wiltshire

Lead Strategist & Senior Analyst

Andy heads up Latitude’s quant & data analysis team. He has over 8 years ...

Andy heads up Latitude’s quant & data analysis team. He has over 8 years of experience designing and conducting studies for media, technology, and advertising clients, ranging from multi-platform campaign effectiveness to audience intelligence & expansion studies to strategic brand research. He’s currently working on developing innovative metrics and analytics to assess brand communications and describe brand-consumer relationships in the dynamic media landscape.

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Natalie Stehfest

Senior Strategist

Natalie works with clients to design and execute research that illuminates ...

Natalie works with clients to design and execute research that illuminates actionable opportunities across a variety of areas including: diagnostics, landscape and opportunities assessment, brand, multiplatform, content, and marketing strategy, thought leader positioning, audience profiling, and next-gen advertising opportunities. Natalie also co-leads Latitude's People, Connected study track, a multimedia documentary series seeking to profile today's leading-edge users across a variety of domains.

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Katy Wetherbee

Senior Strategist

Katy manages the execution of large-scale, multi-phase qualitative and quan...

Katy manages the execution of large-scale, multi-phase qualitative and quantitative consulting projects from concept to completion. She has her hands in everything from questionnaire development to vendor management and most recently has played a key role in developing online communities, designing Immersion/Deprivation activities and other creative research methodologies. She has expertise in cross-platform brand strategy and audience research after years of media planning and buying for leading brands like Fidelity Investments, Carnival Cruise Lines, Dunkin Donuts, The Boston Red Sox and Eastern Bank.

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Derby Wetherbee

Greeter & Lead Cardboard Handler

Growing up as a young pup in Tennessee wasn't easy. But it was there that D...

Growing up as a young pup in Tennessee wasn't easy. But it was there that Derby first cultivated her love for bacon and what would become her signature ability: the Wiggle. Instead of wagging her tail as God intended, Derby decided to up the ante. Why wag just a tail when you can wag your whole body?

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Ian Schulte

Vice President, New Ventures

A Latitudian since 2009, Ian oversees strategy and business development, an...

A Latitudian since 2009, Ian oversees strategy and business development, and has spent the past several years leading our Lumière software business from concept through launch. He also consults regularly across our projects and has a particular interest in helping clients work through their digital content and distribution strategies. Ian spends a lot of time outside work exploring the Pacific Northwest with his wife and dog, travels abroad whenever possible, and is currently working to perfect his sourdough bread making.

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Amber Williams

Vice President, Business Development

Amber has over 15 years of experience in the public, private and non-profit...

Amber has over 15 years of experience in the public, private and non-profit sectors with background in project management, policy application, research design, data collection and analysis, qualitative interviews, report writing and presentation. She has held management positions at various large media corporations, including NBCU, Viacom, and Discovery.

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Chris Simpkins

Chief Software Architect

Chris architects innovative web applications and explores new ideas and tec...

Chris architects innovative web applications and explores new ideas and technologies through Latitude Labs, a research and prototyping division of Latitude. Chris is reshaping the media research landscape with Lumiere, a powerful new do-it-yourself platform for online media-based studies. In addition to delivering software-driven solutions, Chris helps to oversee technical initiatives across Latitude.

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Bridget Bly

Statistical Consultant

Bridget possesses 15 years of high-level data analysis and market research ...

Bridget possesses 15 years of high-level data analysis and market research experience. She's an expert in multivariate analyses, data modeling, market share and segmentation analyses, conjoint analysis, time series forecasting, and predictive modeling.

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Eugene Beloded

Front-end Developer

As the lead front-end developer for Lumière®, Eugene creates great user e...

As the lead front-end developer for Lumière®, Eugene creates great user experiences by orchestrating a balance between look, feel and performance. Born in Belarus, he studied Computer Science at the State University of Saint Petersburg. Love of programming has taken him in many directions: from independently designing award winning educational programs to collaborating on larger scale architectural design projects. Eugene currently lives in Phuket, Thailand with his wife Jessica, daughter Mia and their three cats.

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Kadley Gosselin

Director of Content and Visibility

Kadley oversees Latitude’s B2B content and visibility strategy. Recent st...

Kadley oversees Latitude’s B2B content and visibility strategy. Recent study topics have included: Game of Thrones: An Audience Self-Portrait, Superbowl Ad Playoffs and Next-Gen Retail: Mobile and Beyond. She brings design and data visualization expertise across internal and client driven projects often serving as a lead architect, project manager and presentation designer on thought leader studies for Latitude’s clients. Kadley has a degree in New Media Publishing from Rochester Institute of Technology with a concentration in Contemporary Publishing and a minor in Journalism.

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Dan Hemmerly Brown

Innovation Engineer

Dan develops and maintains Latitude’s digital backbone, leading new softw...

Dan develops and maintains Latitude’s digital backbone, leading new software implementation and development and leveraging new technologies to support Latitude’s cutting-edge, creative research methodologies. He also manages all survey programming in Decipher and Lumiere, Latitude’s own suite of survey applications. Rounding out Dan’s invaluable contributions, he is responsible for executing Latitude’s video production, and is a jack-of-all-trades in Web programming. He can also lift this whole website right over his head.

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Klara Gregory

Director of Administration

Klara is responsible for the overall business administration at Latitude, i...

Klara is responsible for the overall business administration at Latitude, including financial and project management and staff operations. She monitors company A/P and A/R accounts and oversees payroll. Klara improves existing policies and procedures as well as implements new ones. She also serves as the HR manager, evaluating applicants and acclimating new hires. Klara is currently working towards a M.S. in Industrial / Organizational Psychology. In addition to her core duties, Klara has played a lead role in the KIDS initiative, a category of the Latitudes 42s: An Innovation Series, which looks to children for innovation and solutions around global issues.

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Claire Stehfest

Research Analyst

Beginning as an intern in summer 2012, Latitude soon realized Claire couldn...

Beginning as an intern in summer 2012, Latitude soon realized Claire couldn’t be kept away, outsourcing support to her remotely while she completed her degree, and welcoming her to the team full time in the summer of 2015. At Latitude, she supports the development and implementation of a variety of studies ranging in design from cross-platform campaign effectiveness, to qualitative-quantitative hybrids, to online community management. During her undergraduate career, she served as a long-term research assistant to a psych lab conducting a study in persuasive technologies, and completed her degree in Psychology with a minor in Communications magna cum laude.

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Lizzy Astulfi

Research Analyst

Lizzy made the brave leap from Latitude freelancer to Research Analyst afte...

Lizzy made the brave leap from Latitude freelancer to Research Analyst after playing the main support role on a major ad effectiveness study for a yearly awards show. Her ability to multi-task and juggle quantitative and qualitative projects with enthusiasm and a careful eye made her a popular resource at Latitude. Since joining the analyst team, she’s managed many live chats for awards shows and recently ran a multi-sponsor ad effectiveness study for a music awards show. An English major at the University of Vermont, Lizzy also regularly lends her writing skills to proposals, questionnaires and reports for clients as well as Latitude’s content marketing initiatives.

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