ABC Interview with Neela Sakaria on Next-Gen RetailBy Kim Gaskins October 29, 2012
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Listen to the interview:
Recently, Latitude’s EVP/Managing Director, Neela Sakaria, spoke with the Australian Broadcasting Company’s Future Tense radio show about our soon-to-be-released study on Next-Gen Retail. (You can sign up to be notified by e-mail when the study findings are available.) Overall, the program explored multiple perspectives on “the impact that new technologies and shifting cultural attitudes are having on our approach to buying and selling in the 21st century.”
Drawing on findings from our research, Neela discusses how mobile may be fundamentally transforming how, when, and why we think about purchasing: “Mobile technology really allows people to think about their shopping in a very 24/7 kind of way. You don’t have to be in a transactional mindset anymore before making a purchase; instead, you can be in an ‘inspiration’ mindset. You can be out with friends, watching TV, being immersed in other aspects of your life and, suddenly, you can have the opportunity to transact in a way that you didn’t before. So, in many cases, people are reverse-engineering or ‘backing into’ a purchase.”
Listen to the interview via the audio player above. (Neela’s segment starts at 6:45.) You can also read more about the program and view the transcript. Click here to be notified by e-mail when our complete study findings are available.
The program also features commentary from:
- Philip Delves-Broughton, Journalist and Author of The Art of The Sale
- Doc Searls, Author of The Intention Economy and Alumnus Fellow with Harvard’s Berkman Centre for Internet and Society
- Rob Walker, Co-founder of The Significant Objects Project, Contributing Writer to New York Times Magazine, and Author of Buying In: The Secret Dialogue Between What We Buy And Who We Are
Image credit: Nobuyuki Hayashi
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