Latitude is a full-service research consultancy that works extensively with media and technology clients. To explore our entire spectrum of services, download our Engagement Levels deck. You can also view case studies and our select client list.

Our Unique Approach

Latitude’s Thought Leader Offering is designed to meet multiple stakeholders’ needs while increasing our clients’ industry standing through:

• Custom, multi-phased study design to deliver on a range of study goals
• Innovative qualitative / quantitative hybrid techniques
• Insight Reels for conference & partner presentations
• Insights from our expert knowledge network
• Press release creation & PR support
• Hands on consultation & workshops

To request an expanded thought leadership deck with more information about our capabilities and past experience, email us at info@latd.com.

Recent Case Studies

MTV Networks

MTV Networks engaged Latitude in a multi-phase, qual/quant hybrid thought leadership study to help them understand the mobile app adoption landscape with a particular focus on the changing role of apps in our everyday lives, the app adoption “lifecycle,” from initial download through continued use or abandonment, specific directions for the development of mobile applications with long shelf lives, and opportunities to connect brands to target consumers through mobile applications. Read more about this study here.

Latitude created this mini-documentary for MTV Networks in conjunction with the study:

MTVN’s “Adoption, Abandonment And The App-Addled Consumer” by latddotcom on Vimeo.

BBC.com

BBC.com and Starcom MediaVest Group partnered with Latitude Research on a multi-phase qual/quant hybrid thought leadership study to explore the role of tablets in people’s lives and in their changing interactions with the news—with emphasis on users’ new expectations, behaviors, and desired future interactions with tablet news content—as well as related content and advertising opportunities. Read more about the study here.

Latitude created this mini-documentary for BBC.com in conjunction with the study:

Tablets & the Future of News: Opportunities for Evolving Content & Advertising from latddotcom on Vimeo.

About.com

About.com engaged Latitude in a thought leadership and brand expansion study in order to understand how people think about online search in various contexts, to identify opportunities for About.com to expand its audience and its brand, and to highlight opportunities for advertisers to partner and integrate with About.com content in new and relevant ways. Read more about the study here.

To learn more about Latitude’s Thought Leadering offering or our other research and consulting services, please email us at info@latd.com.

Image credit: Logan Ingalls

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