L1: Mobile for Next-Gen Shopping & New Discoveries [Mini-Survey]By Kadley Gosselin April 16, 2012
About Latitude
Latitude is a full-service international research consultancy. We work with companies at the forefront of technology, content, and learning. You can learn more about what we offer and how you can work with us here.
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Latitude’s L1 activities are designed to let individuals engage with us in playful, “bite-sized” ways, providing us with ongoing data streams which will offer snapshots of how people all over the world are using the Web—and how the Web is changing the way we live. We’ll continue to add new, interesting ways for you to engage with us and become an active contributor to our research. Check back at latd.com for L1 findings or connect with us on Twitter and Facebook.
This Week’s Topic: Mobile for Next-Gen Shopping & New Discoveries
Update: This survey is now closed to participants, check back for the results soon!
The rapid growth of tablet and smartphone ownership has led to an explosion in mCommerce (and tCommerce or tablet commerce). The Consumer Electronics Association reported in early April that 37% of smartphone and tablet owners are engaging in some form of mobile commerce and, on average, they spent over $642 on mobile purchases in the last 12 months, totaling over $124 billion. Because of the rapid growth in mCommerce over the last year, companies are investigating ways to improve the mobile shopping experience (for both in-store and remote shopping), from innovative retail environments to offering new shopping services and apps that go beyond price checking.
We’re launching this mini survey to understand what you think mobile devices can do to help you shop better and lead you to new experiences.
Update: This survey is now closed to participants, check back for the results soon!
Got questions? Email us at life-connected@latd.com
Image Credit: Coal Miki
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