Poll: How Active or Passive Should Media Experiences Be?By Kim Gaskins March 30, 2012
We’re currently working on a multi-phase innovation study, The Future of Storytelling, to understand audiences’ changing expectations for stories, including the broader roles they play in our lives and how we interact with them. One key dimension we’re investigating is participatory vs. passive media experiences. Take the poll below to tell us which persona best fits you.
We realize this might be a difficult question to answer — story preferences can be complex, driven by the story’s genre, our mood, or other situational factors like who we happen to be with at the time. If you were inclined to answer, “it really depends…” above, leave us a comment and let us know a little more about your thoughts on the topic.
Image credit: Robert Agthe