Innovative Thinkers Wanted: How Do YOU Envision the Future of Storytelling?By Kim Gaskins February 9, 2012
Latitude is a full-service international research consultancy. We work with companies at the forefront of technology, content, and learning. You can learn more about what we offer and how you can work with us here.
Phone: +001 978-921-0712
Update: we are no longer seeking participants for this phase of the study. Many thanks for all the thoughtful contributions we received.
Latitude has been at work on a new, multi-phase innovation study, The Future of Storytelling. We’re aiming to uncover the questions, challenges, and aspirations of tomorrow’s storytellers, and identify how they can better align with audiences’ changing expectations. (You can read more about the study’s goals here.)
So far, we’ve spoken with a number of experts and innovators in the emerging “transmedia” space to understand what kinds of challenges leading-edge content creators are facing, and what the “next big thing” might be, as seen from their perspective.
Now Seeking Forward-Thinking Participants
Now, we turn to you: we’d love for you to tell us what kinds of stories are resonating with you now—and, more importantly, what kinds of storytelling experiences you’d like to be having in the future. (Do you follow your favorite TV character on Twitter? Watch webisodes with bonus content? Ever wish you could influence the course of events in a story? How about have a dynamic conversation with one of the characters about whatever’s on your mind? Or maybe … )
We’ve devised a survey (which takes approximately 15 minutes to complete) with basic questions about how you experience media in various contexts and a couple of open-ended questions where we invite you to get creative about possible futures for storytelling. We’re offering $50 Amazon cards to 20 individuals with the best responses.*
Click here to go to the survey.
*The 20 best responses are determined by Latitude’s team upon closing of the survey, and should be considered final/non-negotiable. Rewards will be issued within 4 weeks’ time. Please take the survey only once—additional data from the same participant will be discarded and considered not eligible for reward.
Privacy and information-use note: more information about privacy and attribution are available at the very beginning of the survey. Latitude respects the privacy of its participants. Unless you choose to be personally attributed when prompted in the survey (in the event we wish to publish your input openly), we will never publish your responses in a personally identifiable way. If you do not wish to be personally attributed, we reserve the right to publish your input but not in a personally identifiable way (e.g. “Female, 29, New York, NY”). Latitude will never sell your information or make it available to third parties. “The Future of Storytelling” is a self-sponsored, non-client study designed, run, and published by Latitude.
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