Why We Use (and Lose) Apps: a Video by Latitude for MTV NetworksBy Kadley Gosselin November 15, 2011
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MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a thought leadership study conducted in collaboration with Latitude to understand how apps are changing our lives, and how we use different apps over time.
The study included a round of initial qualitative interviews, a deprivation phase (normal app users were asked to go app-free for 3 days), and a quantitative survey of more than 1300 app-engaged smartphone owners. Latitude and MTVN created the mini-documentary (below), offering a vivid snapshot of today’s app addicts and their motivations for using (or losing) various apps:
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