Why We Use (and Lose) Apps: a Video by Latitude for MTV NetworksBy Kadley Gosselin November 15, 2011
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MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a thought leadership study conducted in collaboration with Latitude to understand how apps are changing our lives, and how we use different apps over time.
The study included a round of initial qualitative interviews, a deprivation phase (normal app users were asked to go app-free for 3 days), and a quantitative survey of more than 1300 app-engaged smartphone owners. Latitude and MTVN created the mini-documentary (below), offering a vivid snapshot of today’s app addicts and their motivations for using (or losing) various apps:
MTVN’s “Adoption, Abandonment And The App-Addled Consumer” by latddotcom on Vimeo.
For more information, check out the press release and a summary of the key findings here.
Image credit: Mr. T in DC
Video created in collaboration with In the Car Media
Latitude is an international research consultancy helping clients create engaging content, software and technology that harness the possibilities of the Web. To learn more about working with Latitude, contact Ian Schulte (ischulte@latd.com).
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