Presentation Slides from The Interactive Future of Food StudyBy Kim Gaskins September 20, 2011
Last year, Latitude conducted an innovation study, The Interactive Future of Food, as part of its Future Cities research track. The study was designed to explore how people think about and use mobile information while shopping in offline spaces—specifically, it centered on the experience of food shopping, but offered insights for retailers more broadly, as well as marketers and mobile developers. “We chose food shopping for this study because it’s an experience we all have in common. We found that people want to make better decisions and, regardless of age and technology adoption, now inherently expect mobile technology to help them do so,” explained Neela Sakaria, SVP of Latitude, upon the study’s release.
We wanted to make our presentation deck available to all now, so check it out below:
If you haven’t yet, we’d also encourage you to explore Latitude’s most recent innovation studies:
Latitude is an international research consultancy helping clients create engaging content, software and technology that harness the possibilities of the Web. To learn more about working with Latitude, fill out this form or contact Ian Schulte (ischulte@latd.com).
Image credit: Magnus D
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