Mediating Mediums: Using Augmented Reality to Shape the World Around UsBy Kadley Gosselin September 16, 2011
Personalization has become one of the biggest trends in product development today. People want everything personalized, from their sneakers to the voice on their GPS to their software’s UI.
Greg Tran, a student at Harvard’s Graduate School of Design, recently won the thesis prize for his project, Mediating Mediums, which applies personalization to the built environment around us – through the application of AR.
Tran’s project explains that the integration of AR in the design process of built spaces could revolutionize our experiences inside them. Not only could we personalize our physical surroundings to improve our experiences aesthetically, but the use of information could allow every experience to be optimized – the layout of buildings could be dependent on your schedule, for example. Using Wi-Fi as a framework could enable every visitor in a building to have personalized user access, controlling what they see and where they can go. AR would also allow for improved social interaction within spaces; connection and collaboration could become much easier without the restraints of time and presence.
While this sort of project may be a bit ahead of its time, there are already many current developments pushing us toward this becoming a reality, from digital AR-based graffiti for disaster relief to retail opportunities with packaging.
Header image courtesy of Carmzz.