Update: we are no longer seeking participants for this phase (initial interviews) of the study.

The Future of Storytelling Study

These days, there are so many interesting ways to interact with stories—both fiction and non-fiction—in our daily lives. Because there are now so many places to experience content (think: mobile phones, tablets, Web sites, game consoles—even the real world), there are tons of opportunities to extend, enhance, and bring stories to life in new and exciting ways. To further investigate this space, we’re launching a new Latitude 42 innovation study on The Future of Storytelling.

The goal of the study is to understand user expectations and future desires around storytelling and content experiences—including, of course, “transmedia.” We’ll be identifying core elements of good storytelling and possibilities for new offerings.

Key Study Questions

• What are some misconceptions surrounding “transmedia storytelling,” and how can we get beyond the buzzwords?
• What’s working now when it comes to entertainment-based storytelling, and how can those principles apply to non-fiction storytelling and advertising?
• How are stories being effectively conveyed across multiple platforms, and what unique value does each platform add?
• How big are different audiences’ appetites for new forms of storytelling? How much do different groups want to participate in shaping their own media experiences, versus letting content creators have full control?
• How can technology continue to drive new forms of storytelling, and what are the related opportunities for enhancing our experiences with content?

Now Seeking Interviewees

We’re seeking individuals for 25-30 minute phone interviews, now through the week of August 22nd. These interviews are exploratory; they’re designed to understand users’ current thinking on storytelling and ideas for the future. No special credentials are required to become an interviewee, but not everyone will be selected. Participants who are selected for interviews will each receive a $42 Amazon gift card as a thank you once they’ve completed their phone interview.*

Update: we are no longer seeking participants for this phase of the study.

Study lead: Neela Sakaria, Senior Vice President
Study analysts: Mikyo Butler & Paige Pavone
Study contact: Kim Gaskins, Director of Content Development [email]

*Note: completing the online screener does not guarantee that you will be selected as an interviewee and receive the associated monetary incentive.

Latitude is an international research consultancy helping clients create engaging content, software and technology that harness the possibilities of the Web. To learn more about working with Latitude, fill out this form or contact Ian Schulte (ischulte@latd.com).

Image credit: Artotem, (cc) some rights reserved.

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