What We Do
Latitude is a full-service international research consultancy. We work with companies at the forefront of content, technology, and learning to design and execute studies in areas including:
- Thought leadership in mobile and advertising
- Content strategy and storytelling
- Audience segmentation and brand expansion
- Product innovation for web and mobile
- Cross-platform advertising strategy and effectiveness
Expand your possibilities with us
You can’t wait to discover new opportunities and directions for creating inspired (and inspiring) new offerings. You also want to know how to improve and grow your core business. Here’s how we can help:
Discover new opportunities for deepening your relationships with users, whenever you engage with them and wherever they are.
Develop sharp strategies for bringing those opportunities to life, now and further down the road.
Decide on the specific technologies, content, and messages that you should create to drive meaningful engagement with your company.
Whether your needs are large-scale or small-scale – and whether short-term or long-term in nature – you can engage with us at several levels, working from the broadest to the most focused:
Thought-Leader Research: Our Thought-Leader projects are designed to expand your understanding of the competitive space and identify specific, forward-looking opportunities for continued leadership and growth.
Strategic Research & Consulting: We provide high-level guidance around several key areas, particularly: product development (content, software, and technology), new communications directions, brand expansion, and new metrics for assessing performance in each domain.
Tactical research: Our tactical projects address evaluative and diagnostic needs at the product and service level, providing insights that help improve and refine your offerings.
Download Latitude’s Engagement Levels deck for more information about our services.
Better questions, unexpected answers
Good research begins with great questions and the right plan for answering them. We’ll work closely with you to define (and often reframe) your specific needs and the best approaches for addressing them.
Our studies and their outputs are creative, highly visual, and interactive – complemented by a full battery of qualitative and quantitative techniques and analytical methods – and are designed to produce truly new knowledge around both your immediate needs and future opportunities. At the end of a project, we pull together clear, compelling stories, helping you spend less time deciphering and more time forging ahead.
For examples of what we can do (and how we think), visit our Technology section or read some of our content. If you’d like to discuss specific projects or get a bit more detail about our capabilities, feel free to contact us.
The story begins and continues with you
Working with us isn’t simply about guiding the next incremental improvement. We create an expansive vision of the landscapes in which you operate, and identify new opportunities for you to pursue, tied to clear strategies and specific guidance for execution. Backed by hard evidence, we show you where you could be and how to get there.
However large, small, narrow or expansive, every project is an opportunity to discover something unexpected. If you’re as eager as we are to learn and uncover, we hope you’ll consider working with us.