This is Latitude
Why work with us?
Because we’ll offer you a unified, unique combination of original thinking, techniques and technology that will take you farther (and often faster).
We have over 15 years of deep research expertise in media and technology.
We use that expertise to design forward-looking research and deliver visually rich insights to help our clients create inspiring content and technology.
Areas of Expertise
We understand how people behave – and what’s driving their behaviors – and use that as a foundation for exploring new opportunities to improve how your audience relates to your offering.
To do so, we bring both classic and innovative quantitative and qualitative capabilities to our work. We deliver clear insights that help our clients better understand and engage their audiences across the following areas:
- Original content & programming strategy
- Digital & mobile product development and user experience design
- Advertising, branding & sponsorship opportunities and strategy
- Media / technology innovation and future planning
Much of our work is supported by Lumière, our interactive video evaluation platform.
Lumière is a cloud application that helps in-house teams gather rich audience feedback on their content through interactive video screenings, and delivers knowledge simply and powerfully with dynamic data visualizations.
As you read this, we’re using it to test entertainment programs, understand how people engage with the news, get rich feedback on apps and websites, identify best directions for advertising content and sponsorship elements, conduct large-scale ethnography, and more.
If you’re interested in speaking and exploring further, drop us a line. We’d love to learn more about what you do and see if there’s an opportunity to work together.