“The Interactive Future of Food”: Summary of Study FindingsBy Kim Gaskins May 6, 2010
Summary of findings for “The Interactive Future of Food” study available as a PDF download here.
If we could easily get the information we need while wandering the aisles of Stop ‘n Shop or while weaving between produce piles at our local farmer’s market, we might ultimately eat healthier meals, distinguish between brands with a sustainability bent and those without (making quite a difference to the environment, en masse), and have more positive experiences in the retail spaces that are integral to our everyday lives.
The study asked each participant to relay a personal narrative about a specific time they desired more information while food-shopping and to suggest a technology solution which might’ve improved their experience. Latitude then developed a reliable coding scheme to pick out and quantify specific trends (such as information need categories, information-seeking behaviors, and proposed solution attributes) in participants’ free-form, personal narratives.
Recently, Latitude donated $500 to The Hunger Project, a global non-profit committed to the sustainable end of world hunger, on behalf of those who contributed such rich, thoughtful narratives to “The Interactive Future of Food” study. Thanks to all who participated!
To learn more about “The Interactive Future of Food,” please download our 2-page PDF here which summarizes the study findings.
Header image courtesy of SpecialKRB